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Spenderbindung – Behavioristische Einflussgrößen und Implikationen für Nonprofit-Organisationen

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  • Naskrent, Julia
  • Siebelt, Philipp

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  • Naskrent, Julia & Siebelt, Philipp, 2010. "Spenderbindung – Behavioristische Einflussgrößen und Implikationen für Nonprofit-Organisationen," ZögU - Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 33(4), pages 381-402.
    • Handle: RePEc:nms:zoegun:10.5771/0344-9777-2010-4-381
    DOI: 10.5771/0344-9777-2010-4-381
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    References listed on IDEAS

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    1. Sargeant, Adrian & Ford, John B. & West, Douglas C., 2006. "Perceptual determinants of nonprofit giving behavior," Journal of Business Research, Elsevier, vol. 59(2), pages 155-165, February.
    2. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    3. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    4. MacMillan, Keith & Money, Kevin & Money, Arthur & Downing, Steve, 2005. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory," Journal of Business Research, Elsevier, vol. 58(6), pages 806-818, June.
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