IDEAS home Printed from https://ideas.repec.org/a/nat/nathum/v8y2024i7d10.1038_s41562-024-01844-5.html
   My bibliography  Save this article

Goal commitment is supported by vmPFC through selective attention

Author

Listed:
  • Eleanor Holton

    (University of Oxford)

  • Jan Grohn

    (University of Oxford
    University of Oxford)

  • Harry Ward

    (Queen Mary University London (QMUL))

  • Sanjay G. Manohar

    (University of Oxford
    University of Oxford
    University of Oxford)

  • Jill X. O’Reilly

    (University of Oxford
    University of Oxford)

  • Nils Kolling

    (University of Oxford
    Université Claude Bernard Lyon 1)

Abstract

When striking a balance between commitment to a goal and flexibility in the face of better options, people often demonstrate strong goal perseveration. Here, using functional MRI (n = 30) and lesion patient (n = 26) studies, we argue that the ventromedial prefrontal cortex (vmPFC) drives goal commitment linked to changes in goal-directed selective attention. Participants performed an incremental goal pursuit task involving sequential decisions between persisting with a goal versus abandoning progress for better alternative options. Individuals with stronger goal perseveration showed higher goal-directed attention in an interleaved attention task. Increasing goal-directed attention also affected abandonment decisions: while pursuing a goal, people lost their sensitivity to valuable alternative goals while remaining more sensitive to changes in the current goal. In a healthy population, individual differences in both commitment biases and goal-oriented attention were predicted by baseline goal-related activity in the vmPFC. Among lesion patients, vmPFC damage reduced goal commitment, leading to a performance benefit.

Suggested Citation

  • Eleanor Holton & Jan Grohn & Harry Ward & Sanjay G. Manohar & Jill X. O’Reilly & Nils Kolling, 2024. "Goal commitment is supported by vmPFC through selective attention," Nature Human Behaviour, Nature, vol. 8(7), pages 1351-1365, July.
  • Handle: RePEc:nat:nathum:v:8:y:2024:i:7:d:10.1038_s41562-024-01844-5
    DOI: 10.1038/s41562-024-01844-5
    as

    Download full text from publisher

    File URL: https://www.nature.com/articles/s41562-024-01844-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1038/s41562-024-01844-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Luca F. Kaiser & Theo O. J. Gruendler & Oliver Speck & Lennart Luettgau & Gerhard Jocham, 2021. "Dissociable roles of cortical excitation-inhibition balance during patch-leaving versus value-guided decisions," Nature Communications, Nature, vol. 12(1), pages 1-11, December.
    2. Ronayne, David & Sgroi, Daniel & Tuckwell, Anthony, 2021. "Evaluating the sunk cost effect," Journal of Economic Behavior & Organization, Elsevier, vol. 186(C), pages 318-327.
    3. R. Preston Mcafee & Hugo M. Mialon & Sue H. Mialon, 2010. "Do Sunk Costs Matter?," Economic Inquiry, Western Economic Association International, vol. 48(2), pages 323-336, April.
    4. Michael L. Mack & Alison R. Preston & Bradley C. Love, 2020. "Ventromedial prefrontal cortex compression during concept learning," Nature Communications, Nature, vol. 11(1), pages 1-11, December.
    5. Adam Kepecs & Naoshige Uchida & Hatim A. Zariwala & Zachary F. Mainen, 2008. "Neural correlates, computation and behavioural impact of decision confidence," Nature, Nature, vol. 455(7210), pages 227-231, September.
    6. Romy Frömer & Carolyn K. Dean Wolf & Amitai Shenhav, 2019. "Goal congruency dominates reward value in accounting for behavioral and neural correlates of value-based decision-making," Nature Communications, Nature, vol. 10(1), pages 1-11, December.
    7. Mark W. Howe & Patrick L. Tierney & Stefan G. Sandberg & Paul E. M. Phillips & Ann M. Graybiel, 2013. "Prolonged dopamine signalling in striatum signals proximity and value of distant rewards," Nature, Nature, vol. 500(7464), pages 575-579, August.
    8. Christoph W. Korn & Dominik R. Bach, 2018. "Heuristic and optimal policy computations in the human brain during sequential decision-making," Nature Communications, Nature, vol. 9(1), pages 1-15, December.
    9. Valerio Mante & David Sussillo & Krishna V. Shenoy & William T. Newsome, 2013. "Context-dependent computation by recurrent dynamics in prefrontal cortex," Nature, Nature, vol. 503(7474), pages 78-84, November.
    10. Frederic M. Stoll & Vincent Fontanier & Emmanuel Procyk, 2016. "Specific frontal neural dynamics contribute to decisions to check," Nature Communications, Nature, vol. 7(1), pages 1-14, September.
    11. Fabien Vinckier & Lionel Rigoux & Delphine Oudiette & Mathias Pessiglione, 2018. "Neuro-computational account of how mood fluctuations arise and affect decision making," Nature Communications, Nature, vol. 9(1), pages 1-12, December.
    12. Arkes, Hal R. & Blumer, Catherine, 1985. "The psychology of sunk cost," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(1), pages 124-140, February.
    13. Nadescha Trudel & Jacqueline Scholl & Miriam C. Klein-Flügge & Elsa Fouragnan & Lev Tankelevitch & Marco K. Wittmann & Matthew F. S. Rushworth, 2021. "Polarity of uncertainty representation during exploration and exploitation in ventromedial prefrontal cortex," Nature Human Behaviour, Nature, vol. 5(1), pages 83-98, January.
    14. Luca F. Kaiser & Theo O. J. Gruendler & Oliver Speck & Lennart Luettgau & Gerhard Jocham, 2021. "Publisher Correction: Dissociable roles of cortical excitation-inhibition balance during patch-leaving versus value-guided decisions," Nature Communications, Nature, vol. 12(1), pages 1-2, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Negrini, Marcello & Riedl, Arno & Wibral, Matthias, 2022. "Sunk cost in investment decisions," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 1105-1135.
    2. Nir Moneta & Mona M. Garvert & Hauke R. Heekeren & Nicolas W. Schuck, 2023. "Task state representations in vmPFC mediate relevant and irrelevant value signals and their behavioral influence," Nature Communications, Nature, vol. 14(1), pages 1-21, December.
    3. Marcello Negrini & Arno Riedl & Matthias Wibral, 2020. "Still in Search of the Sunk Cost Bias," CESifo Working Paper Series 8623, CESifo.
    4. Xuecheng Tian & Bo Jiang & King-Wah Pang & Yuquan Du & Yong Jin & Shuaian Wang, 2024. "A Revisit to Sunk Cost Fallacy for Two-Stage Stochastic Binary Decision Making," Mathematics, MDPI, vol. 12(10), pages 1-13, May.
    5. Der‐Fa Chen & Peng‐Kwang Chen & Shao‐Hsi Chung & Kuo‐Chih Cheng & Chen‐Ho Wu, 2020. "The influence of performance feedback frequency and affective commitment on the sunk cost effect," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(5), pages 873-882, July.
    6. Hackinger, Julian, 2019. "Ignoring millions of Euros: Transfer fees and sunk costs in professional football," Journal of Economic Psychology, Elsevier, vol. 75(PB).
    7. Ming Jia & Zhe Zhang, 2014. "How Does the Stock Market Value Corporate Social Performance? When Behavioral Theories Interact with Stakeholder Theory," Journal of Business Ethics, Springer, vol. 125(3), pages 433-465, December.
    8. Wan-Yu Shih & Hsiang-Yu Yu & Cheng-Chia Lee & Chien-Chen Chou & Chien Chen & Paul W. Glimcher & Shih-Wei Wu, 2023. "Electrophysiological population dynamics reveal context dependencies during decision making in human frontal cortex," Nature Communications, Nature, vol. 14(1), pages 1-24, December.
    9. Teck-Hua Ho & I. P. L. Png & Sadat Reza, 2018. "Sunk Cost Fallacy in Driving the World’s Costliest Cars," Management Science, INFORMS, vol. 64(4), pages 1761-1778, April.
    10. Mukesh Eswaran & Hugh M. Neary, 2016. "The Evolutionary Logic Of Honoring Sunk Costs," Economic Inquiry, Western Economic Association International, vol. 54(2), pages 835-846, April.
    11. Berg, Joyce E. & Dickhaut, John W. & Kanodia, Chandra, 2009. "The role of information asymmetry in escalation phenomena: Empirical evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 69(2), pages 135-147, February.
    12. Wei Qi & Xiumei Guo & Xia Wu & Dora Marinova & Jin Fan, 2018. "Do the sunk cost effect and cognitive dissonance increase risk perception? An empirical study in the context of city smog," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(5), pages 2269-2289, September.
    13. Borland, Jeff & Lee, Leng & Macdonald, Robert D., 2011. "Escalation effects and the player draft in the AFL," Labour Economics, Elsevier, vol. 18(3), pages 371-380, June.
    14. Marcin Rzeszutek & Adam Szyszka & Monika Czerwonka, 2015. "Investors’ Expertise, Personality Traits and Susceptibility to Behavioral Biases in the Decision Making Process," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 9(3), September.
    15. Białek Michał & Węgrzyn Michał & Meyers Ethan A., 2021. "Escalation of commitment is independent of numeracy and cognitive reflection. Failed replication and extension of Staw (1976)," Economics and Business Review, Sciendo, vol. 7(2), pages 5-16, June.
    16. Xiaoyang Long & Javad Nasiry & Yaozhong Wu, 2020. "A Behavioral Study on Abandonment Decisions in Multistage Projects," Management Science, INFORMS, vol. 66(5), pages 1999-2016, May.
    17. Atsushi Kikumoto & Apoorva Bhandari & Kazuhisa Shibata & David Badre, 2024. "A transient high-dimensional geometry affords stable conjunctive subspaces for efficient action selection," Nature Communications, Nature, vol. 15(1), pages 1-16, December.
    18. Dean A. Shepherd & Holger Patzelt & Trenton A. Williams & Dennis Warnecke, 2014. "How Does Project Termination Impact Project Team Members? Rapid Termination, ‘Creeping Death’, and Learning from Failure," Journal of Management Studies, Wiley Blackwell, vol. 51(4), pages 513-546, June.
    19. Arkes, Hal R. & Hirshleifer, David & Jiang, Danling & Lim, Sonya, 2008. "Reference point adaptation: Tests in the domain of security trading," Organizational Behavior and Human Decision Processes, Elsevier, vol. 105(1), pages 67-81, January.
    20. Sleesman, Dustin J., 2019. "Pushing through the tension while stuck in the mud: Paradox mindset and escalation of commitment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 155(C), pages 83-96.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nat:nathum:v:8:y:2024:i:7:d:10.1038_s41562-024-01844-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.nature.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.