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Understanding discontinuance among California’s electric vehicle owners

Author

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  • Scott Hardman

    (Institute of Transportation Studies, University of California)

  • Gil Tal

    (Institute of Transportation Studies, University of California)

Abstract

For the market share of plug-in electric vehicles (PEVs) to continue to grow and reach 100% of new vehicle sales, adopters of the technology, who initially buy PEVs, will need to continue choosing them in subsequent purchases. Although much research has focused on the reasons for, and barriers to, initial PEV purchase, less has been devoted to the reasons for discontinuance—abandoning a new technology after first purchasing it. Here, on the basis of results from five questionnaire surveys, we find that PEV discontinuance in California occurs at a rate of 20% for plug-in hybrid electric vehicle owners and 18% for battery electric vehicle owners. We show that discontinuance is related to dissatisfaction with the convenience of charging, having other vehicles in the household that are less efficient, not having level 2 (240-volt) charging at home, having fewer household vehicles and not being male.

Suggested Citation

  • Scott Hardman & Gil Tal, 2021. "Understanding discontinuance among California’s electric vehicle owners," Nature Energy, Nature, vol. 6(5), pages 538-545, May.
    • Handle: RePEc:nat:natene:v:6:y:2021:i:5:d:10.1038_s41560-021-00814-9
    DOI: 10.1038/s41560-021-00814-9
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    Citations

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    Cited by:

    1. Plananska, Jana & Gamma, Karoline, 2022. "Product bundling for accelerating electric vehicle adoption: A mixed-method empirical analysis of Swiss customers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 154(C).
    2. Siobhan Powell & Gustavo Vianna Cezar & Liang Min & Inês M. L. Azevedo & Ram Rajagopal, 2022. "Charging infrastructure access and operation to reduce the grid impacts of deep electric vehicle adoption," Nature Energy, Nature, vol. 7(10), pages 932-945, October.
    3. Madhavan Parthasarathy & Walfried Lassar, 2023. "The adoption and disadoption of electric vehicles by innovators," Marketing Letters, Springer, vol. 34(4), pages 549-573, December.
    4. Bradley W. Lane, 2022. "The Global Rise of the Modern Plug‐In Electric Vehicle: Public Policy, Innovation and Strategy by John D. Graham, Edward Elgar Publishing, 2021, 489 pp., $157.50 (Elgar online)," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 41(1), pages 375-380, January.
    5. Broadbent, Gail Helen & Allen, Cameron Ian & Wiedmann, Thomas & Metternicht, Graciela Isabel, 2022. "Accelerating electric vehicle uptake: Modelling public policy options on prices and infrastructure," Transportation Research Part A: Policy and Practice, Elsevier, vol. 162(C), pages 155-174.
    6. Golsefidi, Atefeh Hemmati & Hüttel, Frederik Boe & Peled, Inon & Samaranayake, Samitha & Pereira, Francisco Câmara, 2023. "A joint machine learning and optimization approach for incremental expansion of electric vehicle charging infrastructure," Transportation Research Part A: Policy and Practice, Elsevier, vol. 178(C).
    7. Jia, Wenjian & Jiang, Zhiqiu & Wang, Qian & Xu, Bin & Xiao, Mei, 2023. "Preferences for zero-emission vehicle attributes: Comparing early adopters with mainstream consumers in California," Transport Policy, Elsevier, vol. 135(C), pages 21-32.
    8. Greig Mordue & Erman Sener, 2022. "Upgrading in the Automotive Periphery: Turkey's Battery Electric Vehicle Maker Togg," Development and Change, International Institute of Social Studies, vol. 53(4), pages 760-795, July.
    9. Yue Ren & Xin Sun & Paul Wolfram & Shaoqiong Zhao & Xu Tang & Yifei Kang & Dongchang Zhao & Xinzhu Zheng, 2023. "Hidden delays of climate mitigation benefits in the race for electric vehicle deployment," Nature Communications, Nature, vol. 14(1), pages 1-12, December.
    10. Liang, Jing & Qiu, Yueming (Lucy) & Xing, Bo, 2022. "Impacts of the co-adoption of electric vehicles and solar panel systems: Empirical evidence of changes in electricity demand and consumer behaviors from household smart meter data," Energy Economics, Elsevier, vol. 112(C).
    11. Gururaghav Raman & Gurupraanesh Raman & Jimmy Chih-Hsien Peng, 2022. "Resilience of urban public electric vehicle charging infrastructure to flooding," Nature Communications, Nature, vol. 13(1), pages 1-9, December.

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