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Acting green elicits a literal warm glow

Author

Listed:
  • Danny Taufik

    (Faculty of Behavioural and Social Sciences, University of Groningen, Grote Kruisstraat 2/1 9712 TS Groningen, The Netherlands)

  • Jan Willem Bolderdijk

    (University of Groningen, Grote Kruisstraat 2/1 9712 TS Groningen, The Netherlands)

  • Linda Steg

    (Faculty of Behavioural and Social Sciences, University of Groningen, Grote Kruisstraat 2/1 9712 TS Groningen, The Netherlands)

Abstract

It is commonly assumed that pro-environmental behaviour can be triggered by offering an extrinsic reward. Now research shows that acting pro-environmentally elicits positive feelings and leads people to feel warmer. In experiments, people who learn they act in an environmentally friendly way feel good about themselves and perceive a higher room temperature than people who learn their behaviour is environmentally unfriendly.

Suggested Citation

  • Danny Taufik & Jan Willem Bolderdijk & Linda Steg, 2015. "Acting green elicits a literal warm glow," Nature Climate Change, Nature, vol. 5(1), pages 37-40, January.
    • Handle: RePEc:nat:natcli:v:5:y:2015:i:1:d:10.1038_nclimate2449
    DOI: 10.1038/nclimate2449
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    Citations

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    Cited by:

    1. Nathaniel Geiger, 2022. "Perceptions of Self-Motives and Environmental Activists’ Motives for Pro-Environmental Behavior," Sustainability, MDPI, vol. 14(17), pages 1-12, August.
    2. Tetsuya Tsurumi & Rintaro Yamaguchi & Kazuki Kagohashi & Shunsuke Managi, 2020. "Attachment to Material Goods and Subjective Well-Being: Evidence from Life Satisfaction in Rural Areas in Vietnam," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    3. Vita, Gibran & Ivanova, Diana & Dumitru, Adina & Mira, Ricardo García & Carrus, Giuseppe & Stadler, Konstantin & Krause, Karen & Wood, Richard & Hertwich, Edgar, 2019. "Happier with less? Members of European environmental grassroots initiatives reconcile lower carbon footprints with higher life satisfaction and income increases," SocArXiv 3at5z, Center for Open Science.
    4. Chien-Wei Ho & Chi-Chuan Wu & Min-Tzu Hsieh, 2023. "The Impact of Awareness for the Consequences from Adopting Electric Scooters—The Crucial Role of Warm Glow and Extrinsic Appeal," Energies, MDPI, vol. 16(3), pages 1-11, January.
    5. The Ninh Nguyen & Hoang Viet Nguyen & Antonio Lobo & The Son Dao, 2017. "Encouraging Vietnamese Household Recycling Behavior: Insights and Implications," Sustainability, MDPI, vol. 9(2), pages 1-15, January.
    6. Grieder, Manuel & Baerenbold, Rebekka & Schmitz, Jan & Schubert, Renate, 2022. "The Behavioral Effects of Carbon Taxes – Experimental Evidence," VfS Annual Conference 2022 (Basel): Big Data in Economics 264112, Verein für Socialpolitik / German Economic Association.
    7. Petra Lindemann-Matthies & Ellinor Hoyer & Martin Remmele, 2021. "Collective Public Commitment: Young People on the Path to a More Sustainable Lifestyle," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    8. Thiermann, Ute B. & Sheate, William R., 2020. "Motivating individuals for social transition: The 2-pathway model and experiential strategies for pro-environmental behaviour," Ecological Economics, Elsevier, vol. 174(C).
    9. Hoffmann, Christin & Hoppe, Julia Amelie & Ziemann, Niklas, 2022. "Faster, harder, greener? Empirical evidence on the role of the individual Pace of Life for productivity and pro-environmental behavior," Ecological Economics, Elsevier, vol. 191(C).
    10. Kolcava, Dennis & Smith, E. Keith & Bernauer, Thomas, 2022. "Public Preference Formation Towards Sustainable Global Supply Chains Policy," OSF Preprints 2hez9, Center for Open Science.
    11. Ali Tezer & H Onur Bodur & Darren W Dahl & Amna Kirmani & Pankaj Aggarwal, 2020. "The Greenconsumption Effect: How Using Green Products Improves Consumption Experience [The Social Risk Hypothesis of Depressed Mood: Evolutionary, Psychosocial, and Neurobiological Perspectives]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(1), pages 25-39.
    12. Carlos Andres Trujillo & Catalina Estrada-Mejia & Jose A Rosa, 2021. "Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses," PLOS ONE, Public Library of Science, vol. 16(3), pages 1-23, March.
    13. Ralph Hansmann & Claudia R. Binder, 2020. "Determinants of Different Types of Positive Environmental Behaviors: An Analysis of Public and Private Sphere Actions," Sustainability, MDPI, vol. 12(20), pages 1-30, October.

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