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Motivating individuals for social transition: The 2-pathway model and experiential strategies for pro-environmental behaviour

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  • Thiermann, Ute B.
  • Sheate, William R.

Abstract

Many ecological economists advocate the need to evolve beyond capitalism if we want to flourish as a society as well as respect the safe boundaries of our planet. While becoming clearer of the shape and underlying value-structure of such a new system, we also need to think about how we can motivate people to take part in such a major social transition. This paper tackles this question by critically evaluating the underlying hedonistic-normative assumptions of current mainstream models for pro-environmental behaviours (PEB). In a self-determination theory perspective on human motivation and well-being, the paper proposes a 2-pathway model of PEB that integrates a relational pathway for environmental motivation. Based on insights from neurobiology and psychology, this paper advances current PEB theories and lays the groundwork for a new category of environmental interventions: experiential strategies. Thus, the 2-pathway model provides important theoretical insights into the link between mindfulness and sustainable lifestyles, as well as the interface between environmental behaviours and well-being. By recognising and investing in the relational capacities of individuals, we might be able to promote a society that prioritises self-actualisation over self-interest.

Suggested Citation

  • Thiermann, Ute B. & Sheate, William R., 2020. "Motivating individuals for social transition: The 2-pathway model and experiential strategies for pro-environmental behaviour," Ecological Economics, Elsevier, vol. 174(C).
    • Handle: RePEc:eee:ecolec:v:174:y:2020:i:c:s0921800919315113
    DOI: 10.1016/j.ecolecon.2020.106668
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    3. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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