Using test of Colour Semantic Differential for research into organizational culture
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DOI: 10.11118/actaun201361041089
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- Bearden, William O. & Money, R. Bruce & Nevins, Jennifer L., 2006. "Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example," Journal of Business Research, Elsevier, vol. 59(2), pages 195-203, February.
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Keywords
organizational culture; national culture; Hofstede's dimension of culture; Test of Colour Semantic Differential; Values Survey Module 1994;All these keywords.
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