IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2013061041061.html
   My bibliography  Save this article

Assessment of the results of the strategic orientation on regional and local products in food retail

Author

Listed:
  • Kamil Pícha

    (Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in České Budějovice, Studentská 13, 370 05 České Budějovice, Czech Republic)

  • Ladislav Skořepa

    (Department of Landscape Management, Faculty of Agriculture, University of South Bohemia in České Budějovice, Studentská 13, 370 05 České Budějovice, Czech Republic)

  • Josef Navrátil

    (Department of Biological Disciplines, Faculty of Agriculture, University of South Bohemia in České Budějovice, Studentská 13, 370 05, České Budějovice, Czech Republic)

Abstract

The aim of this paper is to assess if there is a difference in food choice behaviour between regular customers of stores of the retail chain Terno and other consumers. Consequently, the paper aims to discover, if the strategy formulated by the consumer co-operative Jednota České Budějovice was a good strategy. The core of this strategy is the orientation on the region, local and regional food and food products and the co-operation with local small and medium suppliers. Another part of this strategy is also the permanent control of quality of these products and creation of the special private label - Quality food from our region. The consumer co-operative co-operates also with the regional grouping under another label - Tastes great. Southbohemian. The assessment is done by means of the analysis of a questionnaire survey that was done among consumers in the South Bohemia in 2011. The strongest factor differentiating customers of the retail chain TERNO from other consumer is the orientation on regional or local products, which explains about 41% of variability. Other differentiating factors are environment-friendly production and selling and quality of food. All these three factors explain in total 66.5% of variability of the data set.

Suggested Citation

  • Kamil Pícha & Ladislav Skořepa & Josef Navrátil, 2013. "Assessment of the results of the strategic orientation on regional and local products in food retail," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 1061-1068.
    • Handle: RePEc:mup:actaun:actaun_2013061041061
    DOI: 10.11118/actaun201361041061
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201361041061.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201361041061.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201361041061?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nusair, Khaldoon & Hua, Nan, 2010. "Comparative assessment of structural equation modeling and multiple regression research methodologies: E-commerce context," Tourism Management, Elsevier, vol. 31(3), pages 314-324.
    2. Susan Handy & Kelly Clifton, 2001. "Local shopping as a strategy for reducing automobile travel," Transportation, Springer, vol. 28(4), pages 317-346, November.
    3. Clancy, Kate & Ruhf, Kathryn, 2010. "Is Local Enough? Some Arguments for Regional Food Systems," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(1), pages 1-5.
    4. Gail Feenstra, 2002. "Creating space for sustainable food systems: Lessons from the field," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 19(2), pages 99-106, June.
    5. Michael W. Browne & Robert Cudeck, 1992. "Alternative Ways of Assessing Model Fit," Sociological Methods & Research, , vol. 21(2), pages 230-258, November.
    6. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    7. Mundler, Patrick & Rumpus, Lucas, 2012. "The energy efficiency of local food systems: A comparison between different modes of distribution," Food Policy, Elsevier, vol. 37(6), pages 609-615.
    8. Knight, Andrew J., 2013. "Evaluating local food programs: The case of Select Nova Scotia," Evaluation and Program Planning, Elsevier, vol. 36(1), pages 29-39.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Birch, Dawn & Memery, Juliet & De Silva Kanakaratne, Maheshan, 2018. "The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 221-228.
    2. Anuj Mittal & Caroline C. Krejci & Teri J. Craven, 2018. "Logistics Best Practices for Regional Food Systems: A Review," Sustainability, MDPI, vol. 10(1), pages 1-44, January.
    3. Alexandra Doernberg & Ingo Zasada & Katarzyna Bruszewska & Björn Skoczowski & Annette Piorr, 2016. "Potentials and Limitations of Regional Organic Food Supply: A Qualitative Analysis of Two Food Chain Types in the Berlin Metropolitan Region," Sustainability, MDPI, vol. 8(11), pages 1-20, November.
    4. Douglas H. Constance, 2023. "The doctors of agrifood studies," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 31-43, March.
    5. Skallerud, Kåre & Korneliussen, Tor & Olsen, Svein Ottar, 2009. "An examination of consumers’ cross-shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 181-189.
    6. Rubén Trigueros & José M. Aguilar-Parra & Adolfo J. Cangas & Joaquín F. Álvarez, 2019. "Validation of the Scale of Emotional States in the Physical Education Context," Sustainability, MDPI, vol. 11(18), pages 1-13, September.
    7. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    8. Kamruzzaman, Md. & Baker, Douglas & Washington, Simon & Turrell, Gavin, 2013. "Residential dissonance and mode choice," Journal of Transport Geography, Elsevier, vol. 33(C), pages 12-28.
    9. Morosan, Cristian, 2016. "An empirical examination of U.S. travelers’ intentions to use biometric e-gates in airports," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 120-128.
    10. Li, Jingjing & Kim, Changjoo & Sang, Sunhee, 2018. "Exploring impacts of land use characteristics in residential neighborhood and activity space on non-work travel behaviors," Journal of Transport Geography, Elsevier, vol. 70(C), pages 141-147.
    11. Cornelis Dirk van Goeverden, 2021. "The value of travel speed," Papers 2106.06599, arXiv.org.
    12. Alison Blay-Palmer & Roberta Sonnino & Julien Custot, 2016. "A food politics of the possible? Growing sustainable food systems through networks of knowledge," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(1), pages 27-43, March.
    13. chatterjee, susmita, 2017. "Empowerment translated to transition," MPRA Paper 80067, University Library of Munich, Germany.
    14. Bartlett, Jannette R. & Tackie, Nii O. & Jahan, Mst Nusrat & Adu-Gyamfi, Akua & Quarcoo, Francisca A., 2015. "An Analysis of the Characteristics and Practices of Selected Alabama Small Livestock Producers: A Focus on Economics and Marketing," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 3(1), pages 1-25.
    15. Vance, Colin & Procher, Vivien, 2013. "Who Does the Shopping? German time-use evidence, 1996-2009," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 2357, pages 125-133.
    16. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    17. Sutthipong Meeyai, 2015. "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, July.
    18. Volpe, Richard J., III, 2011. "Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(3), pages 1-16, December.
    19. Brent Hammer & Helen Vallianatos & Candace Nykiforuk & Laura Nieuwendyk, 2015. "Perceptions of healthy eating in four Alberta communities: a photovoice project," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 649-662, December.
    20. Teunter, L.H. & Teunter, R.H., 2004. "Profitability of price promotions if stockpilling increases consumption," Econometric Institute Research Papers EI 2004-10, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2013061041061. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.