A Curious Case of Business-media Brand Personality Scale
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DOI: 10.1177/0258042X15601535
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References listed on IDEAS
- Marie-Noëlle Koebel & Richard Ladwein, 1999. "L'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français," Post-Print halshs-02925794, HAL.
- Geuens, Maggie & Weijters, Bert & De Wulf, Kristof, 2009.
"A new measure of brand personality,"
International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 97-107.
- M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
- Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
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Keywords
Brand personality; business media; media brands; personality scale;All these keywords.
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