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Consumtive Behavior: Mental Accounting and Retention-Time Toward

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  • Sudarman -
  • Septian Yudha Kusuma

Abstract

This research has purpose to find out the influences of mental accounting, a behavior toward money called power-prestige and retention-time will affect toward consumptive behavior. The sample are 36 employess of Handoko hadiprasetyo Tax Consultant Office Semarang. The data are gained through questionnaires. To analyze the data, multiple regression is used. The findings show there is significant relationship between mental accounting and power-prestige toward consumptive behavior. Meanwhile, retention-time does not affect significantly toward the behavior.

Suggested Citation

  • Sudarman - & Septian Yudha Kusuma, 2018. "Consumtive Behavior: Mental Accounting and Retention-Time Toward," International Journal of Human Resource Studies, Macrothink Institute, vol. 8(4), pages 252266-2522, December.
    • Handle: RePEc:mth:ijhr88:v:8:y:2018:i:4:p:252-266
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    References listed on IDEAS

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    5. Henderson, Pamela W. & Peterson, Robert A., 1992. "Mental accounting and categorization," Organizational Behavior and Human Decision Processes, Elsevier, vol. 51(1), pages 92-117, February.
    6. Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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