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Demystifying Touch n Go E-Wallet Acceptance using Technology Acceptance Model

Author

Listed:
  • Wushuang Li
  • Puong Koh Hii
  • Naranthiran Vijayakumaran
  • Ahmad Nurain
  • Chin Fei Goh
  • Owee Kowang Tan

Abstract

This study examines the determinants of behavioral intention to use Touch n Go e-wallet. The survey was completed by two hundred and fifty respondents measuring six variables, which includes behavioral intention (BI), perceived usefulness (PU), perceived ease of use (PEOU), subjective norm (SN), perceived trust (PT) and perceived risk and security (PRS). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used as the main technique for data analysis. The results of this study showed that all constructs were significant in explaining behavioral intention to use e-wallets, except perceived risk and security. This study provides an opportunity to explore the effectiveness of providing a better experience and convenience of e-wallet services in the Malaysian context.

Suggested Citation

  • Wushuang Li & Puong Koh Hii & Naranthiran Vijayakumaran & Ahmad Nurain & Chin Fei Goh & Owee Kowang Tan, 2024. "Demystifying Touch n Go E-Wallet Acceptance using Technology Acceptance Model," Business Management and Strategy, Macrothink Institute, vol. 15(2), pages 336-351, December.
    • Handle: RePEc:mth:bmsmti:v:15:y:2024:i:2:p:336-351
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    References listed on IDEAS

    as
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    2. Ayman Harb & Aahed Khliefat & Yahya A. Alzghoul & Deborah Fowler & Nael Sarhan & Khalid Eyoun, 2024. "Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 34(1), pages 72-94, January.
    3. Gunnvald Svendsen & Jan-Are Johnsen & Live Almås-Sørensen & Joar Vittersø, 2013. "Personality and technology acceptance: the influence of personality factors on the core constructs of the Technology Acceptance Model," Behaviour and Information Technology, Taylor & Francis Journals, vol. 32(4), pages 323-334.
    4. Vishal Soodan & Avinash Rana, 2020. "Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 18(1), pages 89-114, January.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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