IDEAS home Printed from https://ideas.repec.org/a/mth/bmsmti/v15y2024i2p336-351.html
   My bibliography  Save this article

Demystifying Touch n Go E-Wallet Acceptance using Technology Acceptance Model

Author

Listed:
  • Wushuang Li
  • Puong Koh Hii
  • Naranthiran Vijayakumaran
  • Ahmad Nurain
  • Chin Fei Goh
  • Owee Kowang Tan

Abstract

This study examines the determinants of behavioral intention to use Touch n Go e-wallet. The survey was completed by two hundred and fifty respondents measuring six variables, which includes behavioral intention (BI), perceived usefulness (PU), perceived ease of use (PEOU), subjective norm (SN), perceived trust (PT) and perceived risk and security (PRS). Partial Least Squares Structural Equation Modelling (PLS-SEM) was used as the main technique for data analysis. The results of this study showed that all constructs were significant in explaining behavioral intention to use e-wallets, except perceived risk and security. This study provides an opportunity to explore the effectiveness of providing a better experience and convenience of e-wallet services in the Malaysian context.

Suggested Citation

  • Wushuang Li & Puong Koh Hii & Naranthiran Vijayakumaran & Ahmad Nurain & Chin Fei Goh & Owee Kowang Tan, 2024. "Demystifying Touch n Go E-Wallet Acceptance using Technology Acceptance Model," Business Management and Strategy, Macrothink Institute, vol. 15(2), pages 336-351, December.
  • Handle: RePEc:mth:bmsmti:v:15:y:2024:i:2:p:336-351
    as

    Download full text from publisher

    File URL: https://www.macrothink.org/journal/index.php/bms/article/download/22259/17257
    Download Restriction: no

    File URL: https://www.macrothink.org/journal/index.php/bms/article/view/22259
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sandra J. Milberg & H. Jeff Smith & Sandra J. Burke, 2000. "Information Privacy: Corporate Management and National Regulation," Organization Science, INFORMS, vol. 11(1), pages 35-57, February.
    2. Ayman Harb & Aahed Khliefat & Yahya A. Alzghoul & Deborah Fowler & Nael Sarhan & Khalid Eyoun, 2024. "Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 34(1), pages 72-94, January.
    3. Gunnvald Svendsen & Jan-Are Johnsen & Live Almås-Sørensen & Joar Vittersø, 2013. "Personality and technology acceptance: the influence of personality factors on the core constructs of the Technology Acceptance Model," Behaviour and Information Technology, Taylor & Francis Journals, vol. 32(4), pages 323-334.
    4. Vishal Soodan & Avinash Rana, 2020. "Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 18(1), pages 89-114, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jongwoo Kim & Richard L. Baskerville & Yi Ding, 2020. "Breaking the Privacy Kill Chain: Protecting Individual and Group Privacy Online," Information Systems Frontiers, Springer, vol. 22(1), pages 171-185, February.
    2. Antioco, Michael & Coussement, Kristof & Fletcher-Chen, Chavi Chi-Yun & Prange, Christiane, 2023. "What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases," Journal of World Business, Elsevier, vol. 58(2).
    3. Caleb S. Fuller, 2019. "Is the market for digital privacy a failure?," Public Choice, Springer, vol. 180(3), pages 353-381, September.
    4. Chen, Xiaogang & Ma, Jing & Jin, Jiafei & Fosh, Patricia, 2013. "Information privacy, gender differences, and intrinsic motivation in the workplace," International Journal of Information Management, Elsevier, vol. 33(6), pages 917-926.
    5. Cecere, Grazia & Le Guel, Fabrice & Soulié, Nicolas, 2012. "Perceived Internet privacy concerns on social network in Europe," MPRA Paper 41437, University Library of Munich, Germany.
    6. Cecere, Grazia & Rochelandet, Fabrice, 2013. "Privacy intrusiveness and web audiences: Empirical evidence," Telecommunications Policy, Elsevier, vol. 37(10), pages 1004-1014.
    7. Oghazi, Pejvak & Schultheiss, Rakel & Chirumalla, Koteshwar & Kalmer, Nicolas Philipp & Rad, Fakhreddin F., 2020. "User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts," Journal of Business Research, Elsevier, vol. 112(C), pages 531-540.
    8. Yang Liao & Hanying Guo & Hongguo Shi, 2024. "Research on the Public’s Intention to Use Shared Autonomous Vehicles: Based on Social Media Data Mining and Questionnaire Survey," Sustainability, MDPI, vol. 16(11), pages 1-25, May.
    9. Simarpreet Kaur & Sangeeta Arora, 2023. "Understanding customers’ usage behavior towards online banking services: an integrated risk–benefit framework," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 74-98, March.
    10. Jeffrey T. Prince & Scott Wallsten, 2022. "How much is privacy worth around the world and across platforms?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 841-861, November.
    11. Sophie Cockcroft & Saphira Rekker, 2016. "The relationship between culture and information privacy policy," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(1), pages 55-72, February.
    12. Nik Thompson & Tanya McGill & Anna Bunn & Rukshan Alexander, 2020. "Cultural factors and the role of privacy concerns in acceptance of government surveillance," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(9), pages 1129-1142, September.
    13. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    14. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    15. Alicha Treerotchananon & Chuleeporn Changchit & Robert Cutshall & Ravi Lonkani & Thanu Prasertsoontorn, 2024. "The Influence of Personality Traits on Stock Investment Retention: Insights from Thai Investors," JRFM, MDPI, vol. 17(11), pages 1-20, October.
    16. Caleb S. Fuller, 2018. "Privacy law as price control," European Journal of Law and Economics, Springer, vol. 45(2), pages 225-250, April.
    17. Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png, 2003. "The Value of Online Information Privacy: An Empirical Investigation," Industrial Organization 0304001, University Library of Munich, Germany, revised 01 Apr 2003.
    18. Kirsten Martin, 2012. "Diminished or Just Different? A Factorial Vignette Study of Privacy as a Social Contract," Journal of Business Ethics, Springer, vol. 111(4), pages 519-539, December.
    19. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong, 2021. "Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective," Journal of Business Ethics, Springer, vol. 168(3), pages 539-564, January.
    20. Chanhee Kwak & Junyeong Lee & Heeseok Lee, 2022. "Could You Ever Forget Me? Why People Want to be Forgotten Online," Journal of Business Ethics, Springer, vol. 179(1), pages 25-42, August.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmsmti:v:15:y:2024:i:2:p:336-351. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office The email address of this maintainer does not seem to be valid anymore. Please ask Technical Support Office to update the entry or send us the correct address (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.