Exploring CSR Initiatives to Cultivate and Nurture Values in Facing Issues Related to Drugs Abuse Among the Youth in Malaysia: Using Three Core Components of Triple Bottom Line (TBL)

Youth is the most valuable asset of any developing country. Drug abuse is becoming a major problem among youth and has been an increasing concern for the Malaysian government. Literature alludes that the reasons for drugs consumption among youth have changed. Social pressure and the desire to be accepted by peers are among the current emerging trends surpassing domestic reasons, with minimal outside intervention such as family and home atmosphere as well as economic constraints. Out of 30,844 registered drug cases in Malaysia 10,610 are youth below 29 years old which is alarming. As the government prepares for the National Transformation Plan 2050 (TN50), issues related to drug abuse among youth is not only a concern for the government but also the community. TN50 sets a vision for the nation with an eye on the aspirations of the youth. To realise this vision, the community members including local organisations and institutions should establish a partnership in this social responsibility initiative of nurturing brilliant future leaders amongst the youth. The community should be given the mandate to tackle social problems and become the avenue to help the government and safeguard society members. This article illuminates how CSR initiatives can be used to cultivate and nurture values in facing issues related to drugs abuse among the youth in Malaysia. This article aligned the three core components of Triple Bottom Line (TBL) elements (Planet, People and Profit) for gauging the implementation of CSR in this partnership.