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Evaluation of the Impact upon Consumer Attitudes of the Format and the Assortment in Retail Internationalisation Process

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  • Elze Rudiene
  • Irena Macerinskiene
  • Jogaila Macerinskas

Abstract

Previous experience has proved that the range of goods of any newly opened shopping centre is an important element of the retail internationalisation. An assortment of a trade object is an indication of satisfaction of consumers with the trading centre. Rarely retail companies directly inquire the opinion of the consumers before entering the market; they tend to prefer relying upon their international experience, or the results of an analysis of the trade market of the country or the region.

Suggested Citation

  • Elze Rudiene & Irena Macerinskiene & Jogaila Macerinskas, 2016. "Evaluation of the Impact upon Consumer Attitudes of the Format and the Assortment in Retail Internationalisation Process," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 12(4), pages 7-18.
    • Handle: RePEc:mje:mjejnl:v:12:y:2016:i:4:p:7-18
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    References listed on IDEAS

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    1. Esbjerg, Lars & Bech-Larsen, Tino, 2009. "The brand architecture of grocery retailers: Setting material and symbolic boundaries for consumer choice," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 414-423.
    2. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
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    Cited by:

    1. Li, Jie & Huddleston, Patricia & Minahan, Stella, 2021. "International retail format transfer: A comparison study of Australian and U.S. warehouse club members," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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