IDEAS home Printed from https://ideas.repec.org/a/mig/tmjrnl/v2y2014i1p39-60.html
   My bibliography  Save this article

Sustainable Distribution in Emerging Markets – African Perspective

Author

Listed:
  • Subrat Sarangi

    (KIIT School of Management, KIIT University, India)

  • Sanjay Patro

    (XLRI, Iddia)

  • Ravi Shekhar Kumar

    (XLRI# India)

Abstract

The paper focuses on studying the impediments for new entrants into emerging markets from a perspective of the African economies and proposes a conceptual framework for a sustainable distribution system. While there is a lot of research on emerging economies, African markets have remained relatively untouched, more so from the distribution perspective. Further, the speed at which business transformations are happening in these markets, academic research needs to keep pace with such changes. The paper proposes four broad impediments to distribution and eleven sub-dimensions i.e. political and security, cultural, ethnic and economic diversity, infrastructural gaps, channel structures and Governance, to name a few. The proposed conceptual framework defines four strategic interventions, namely, connecting with the masses, inclusive growth, leveraging existing networks and financing micro enterprises to build a sustainable network in the African markets. The methodology for the study is an integrative analysis of existing literature, case examples and personal experience on entry strategy advisory in Africa and other emerging markets by the lead author

Suggested Citation

  • Subrat Sarangi & Sanjay Patro & Ravi Shekhar Kumar, 2014. "Sustainable Distribution in Emerging Markets – African Perspective," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 2(1), pages 39-60, May.
    • Handle: RePEc:mig:tmjrnl:v:2:y:2014:i:1:p:39-60
    as

    Download full text from publisher

    File URL: https://journals.tplondon.com/index.php/tmj/article/view/416/409
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Spencer Henson & Jessica Agnew, 2021. "Are market‐based solutions a viable strategy for addressing micronutrient deficiency? Lessons from case studies in sub‐Saharan Africa and South Asia," Development Policy Review, Overseas Development Institute, vol. 39(2), pages 233-249, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Colin C. Williams, 2023. "A Modern Guide to the Informal Economy," Books, Edward Elgar Publishing, number 18668.
    2. Srivardhini K. Jha & E. Richard Gold & Laurette Dubé, 2021. "Modular Interorganizational Network Governance: A Conceptual Framework for Addressing Complex Social Problems," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
    3. Newburry, William & Gardberg, Naomi A. & Sanchez, Juan I., 2014. "Employer Attractiveness in Latin America: The Association Among Foreignness, Internationalization and Talent Recruitment," Journal of International Management, Elsevier, vol. 20(3), pages 327-344.
    4. Yadong Luo & Huan Zhang & Juan Bu, 2019. "Developed country MNEs investing in developing economies: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 633-667, June.
    5. Samuel Adomako & Nguyen P. Nguyen, 2020. "Politically connected firms and corporate social responsibility implementation expenditure in sub‐Saharan Africa: Evidence from Ghana," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2701-2711, November.
    6. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    7. Colin C. Williams & Brunilda Kosta, 2019. "Evaluating Institutional Theories Of Informal Sector Entrepreneurship: Some Lessons From Albania," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-17, June.
    8. C. Williams, Colin & Kayaoglu, Aysegul, 2016. "Tackling The Informal Economy In The European Union: A Social Actor Approach," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(2), pages 133-147.
    9. Päivi Karhunen & Svetlana Ledyaeva, 2021. "Is Chain Affiliation a Strategic Asset or Constraint in Emerging Economies? Competitive Strategies and Performance in the Russian Hotel Industry," Management International Review, Springer, vol. 61(3), pages 403-427, June.
    10. Roland Bardy & Stephen Drew & Tumenta Kennedy, 2012. "Foreign Investment and Ethics: How to Contribute to Social Responsibility by Doing Business in Less-Developed Countries," Journal of Business Ethics, Springer, vol. 106(3), pages 267-282, March.
    11. Krzysztof Dembek & Nagaraj Sivasubramaniam & Danielle A. Chmielewski, 2020. "A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions," Journal of Business Ethics, Springer, vol. 165(3), pages 365-382, September.
    12. Alexey Bereznoy, 2018. "Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment," HSE Working papers WP BRP 85/STI/2018, National Research University Higher School of Economics.
    13. Wani, Nassir Ul Haq, 2019. "Latency and Economic Concert of India’s Trade with Russia: An Empirical Investigation," MPRA Paper 104616, University Library of Munich, Germany, revised 19 Nov 2020.
    14. Min Ju & Hongxin Zhao, 2009. "Behind organizational slack and firm performance in China: The moderating roles of ownership and competitive intensity," Asia Pacific Journal of Management, Springer, vol. 26(4), pages 701-717, December.
    15. Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    16. Vikrant Shirodkar & Palitha Konara, 2017. "Institutional Distance and Foreign Subsidiary Performance in Emerging Markets: Moderating Effects of Ownership Strategy and Host-Country Experience," Management International Review, Springer, vol. 57(2), pages 179-207, April.
    17. Geoffrey M. Kistruck & Paul W. Beamish, 2010. "The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship," Entrepreneurship Theory and Practice, , vol. 34(4), pages 735-761, July.
    18. Gibson Meira Oliveira & André Gustavo Carvalho Machado, 2017. "Dynamic of Innovation in Services for Consumers at the Bottom of the Pyramid," Brazilian Business Review, Fucape Business School, vol. 14(6), pages 609-623, November.
    19. Agarwal, Nivedita & Chakrabarti, Ronika & Brem, Alexander & Bocken, Nancy, 2018. "Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector," Journal of Business Research, Elsevier, vol. 86(C), pages 234-244.
    20. Bader, Benjamin & Schuster, Tassilo, 2015. "Expatriate Social Networks in Terrorism-Endangered Countries: An Empirical Analysis in Afghanistan, India, Pakistan, and Saudi Arabia," Journal of International Management, Elsevier, vol. 21(1), pages 63-77.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mig:tmjrnl:v:2:y:2014:i:1:p:39-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxbridge Publishing House (email available below). General contact details of provider: https://www.transnationalmarket.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.