Vol 2013, No 1303 (2013): The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul
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- Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
- Ibrahim Sirkeci, 2013. "Transnational Marketing and Transnational Consumers," SpringerBriefs in Business, Springer, edition 127, number 978-3-642-36775-5, January.
- Kevin Fox Gotham, 2005. "Theorizing urban spectacles," City, Taylor & Francis Journals, vol. 9(2), pages 225-246, July.
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Keywords
Istanbul; ECoC; city branding; city image; visual representation; transnational place branding;All these keywords.
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