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Impression Management in Social Media: The Example of LinkedIn

Author

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  • Joanna Paliszkiewicz

    (Warsaw University of Life Sciences, Poland)

  • Magdalena Madra-Sawicka

    (Warsaw University of Life Sciences, Poland)

Abstract

Nowadays, the relationships are often initiated and maintained in online environments, the formation and management of online impressions have gained importance and become the subject of numerous studies. The impression management is a conscious process in which people attempt to influence the perceptions of their image. They do it by controlling and managing information presented in social media. The presentation of identity is the key to success or failure for example in business life. In the article, the critical literature review related to impression management in social media is described. The example of the way of self-presentation in LinkedIn is presented. The future directions are indicated.

Suggested Citation

  • Joanna Paliszkiewicz & Magdalena Madra-Sawicka, 2016. "Impression Management in Social Media: The Example of LinkedIn," Management, University of Primorska, Faculty of Management Koper, vol. 11(3), pages 203-212.
    • Handle: RePEc:mgt:youmng:v:11:y:2016:i:3:p:203-212
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    References listed on IDEAS

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    1. Labrecque, Lauren I. & Markos, Ereni & Milne, George R., 2011. "Online Personal Branding: Processes, Challenges, and Implications," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 37-50.
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    Cited by:

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    2. Rosalinda Santonastaso & Riccardo Macchioni, 2023. "An Exploratory Study of the Digital Competences of Italian Accountants: Some Preliminary Results," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(2), pages 1-13, February.

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