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Winning in Europe: International Strategies for Hungarian Professional Sports Clubs

Author

Listed:
  • Miklós Kozma

    (Corvinus University of Budapest)

  • Krisztina András

    (Corvinus University of Budapest)

Abstract

The objective of our research project was to identify key patterns in the international strategies of Hungarian professional sports clubs. Initially, two pilot-cases were prepared, which form the basis of additional case studies to be prepared in the later stages of the project. Content analysis was used to systematically assess the transcripts of the interviews, cross-checked with data from sports databases and corporate documentation. Our preliminary results confirmed the relevance of international business theory to be applied in professional sports, also signalling strategic potential in a more conscious pursuit of internationalisation options. A range of strategic patterns of internationalisation were identified. The integration of Hungarian professional sports teams into the international network of sports organisations is likely to intensify, both on the input side (i.e. athletes), and on the output side (i.e. commercial sales) of their operating model. Special strategic patterns focus on the development of new sporting facilities and learning the know-how of commercialisation from international examples. The originality of this work lies in applying the generic internationalisation framework to professional sports in the Central-Eastern European context, as they aim to develop a sustainable operating model through deeper integration into an international network of organisations. Analytical generalisation supports the gradual refinement of research propositions.

Suggested Citation

  • Miklós Kozma & Krisztina András, 2014. "Winning in Europe: International Strategies for Hungarian Professional Sports Clubs," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 2(4), pages 31-49.
    • Handle: RePEc:krk:eberjl:v:2:y:2014:i:4:p:31-49
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    References listed on IDEAS

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    Cited by:

    1. Bácsné Bába, Éva & Balogh, Renátó, 2024. "Motivációs különbségek a magyar futballklubok szurkolói között [Motivational differences between fans of Hungarian football clubs]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 325-343.
    2. Miklos Kozma & Krisztina Andras, 2016. "A Typology of International Strategies for Hungarian Professional Sports Clubs," Management, University of Primorska, Faculty of Management Koper, vol. 11(1), pages 7-27.

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    More about this item

    Keywords

    internationalisation; sport; strategy; case study; know-how; Hungary;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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