IDEAS home Printed from https://ideas.repec.org/a/krk/eberjl/v2y2014i4p31-49.html
   My bibliography  Save this article

Winning in Europe: International Strategies for Hungarian Professional Sports Clubs

Author

Listed:
  • Miklós Kozma

    (Corvinus University of Budapest)

  • Krisztina András

    (Corvinus University of Budapest)

Abstract

The objective of our research project was to identify key patterns in the international strategies of Hungarian professional sports clubs. Initially, two pilot-cases were prepared, which form the basis of additional case studies to be prepared in the later stages of the project. Content analysis was used to systematically assess the transcripts of the interviews, cross-checked with data from sports databases and corporate documentation. Our preliminary results confirmed the relevance of international business theory to be applied in professional sports, also signalling strategic potential in a more conscious pursuit of internationalisation options. A range of strategic patterns of internationalisation were identified. The integration of Hungarian professional sports teams into the international network of sports organisations is likely to intensify, both on the input side (i.e. athletes), and on the output side (i.e. commercial sales) of their operating model. Special strategic patterns focus on the development of new sporting facilities and learning the know-how of commercialisation from international examples. The originality of this work lies in applying the generic internationalisation framework to professional sports in the Central-Eastern European context, as they aim to develop a sustainable operating model through deeper integration into an international network of organisations. Analytical generalisation supports the gradual refinement of research propositions.

Suggested Citation

  • Miklós Kozma & Krisztina András, 2014. "Winning in Europe: International Strategies for Hungarian Professional Sports Clubs," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 2(4), pages 31-49.
    • Handle: RePEc:krk:eberjl:v:2:y:2014:i:4:p:31-49
    as

    Download full text from publisher

    File URL: http://eber.uek.krakow.pl/index.php/eber/article/download/60/pdf_3
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Oliver Budzinski, 2011. "The Institutional Framework for Doing Sports Business: Principles of EU Competition Policy in Sports Markets," Working Papers 108/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    2. Walter C. Neale, 1964. "The Peculiar Economics of Professional Sports," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 78(1), pages 1-14.
    3. Arne Feddersen & Wolfgang Maennig, 2005. "Trends in Competitive Balance: Is there Evidence for Growing Imbalance in Professional Sport Leagues?," Working Papers 0012005, Chair for Economic Policy, University of Hamburg.
    4. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    5. Peter J. Buckley & Mark Casson, 2010. "Models of the Multinational Enterprise," Palgrave Macmillan Books, in: The Multinational Enterprise Revisited, chapter 7, pages 147-176, Palgrave Macmillan.
    6. John H Dunning, 1998. "Location and the Multinational Enterprise: A Neglected Factor?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(1), pages 45-66, March.
    7. Mick Green & Shane Collins, 2008. "Policy, Politics and Path Dependency: Sport Development in Australia and Finland," Sport Management Review, Taylor & Francis Journals, vol. 11(3), pages 225-251, September.
    8. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    9. Green, Mick & Collins, Shane, 2008. "Policy, Politics and Path Dependency: Sport Development in Australia and Finland," Sport Management Review, Elsevier, vol. 11(3), pages 225-251, November.
    10. Buckley, Peter J., 2009. "Internalisation thinking: From the multinational enterprise to the global factory," International Business Review, Elsevier, vol. 18(3), pages 224-235, June.
    11. John H Dunning, 1988. "The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(1), pages 1-31, March.
    12. Dunning, John H., 2000. "The eclectic paradigm as an envelope for economic and business theories of MNE activity," International Business Review, Elsevier, vol. 9(2), pages 163-190, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Balogh, Renátó & Bácsné Bába, Éva, 2024. "Motivációs különbségek a magyar futballklubok szurkolói között [Motivational differences between fans of Hungarian football clubs]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 325-343.
    2. Miklos Kozma & Krisztina Andras, 2016. "A Typology of International Strategies for Hungarian Professional Sports Clubs," Management, University of Primorska, Faculty of Management Koper, vol. 11(1), pages 7-27.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Robert-Nicoud, Frédéric & Olarreaga, Marcelo & Carrère, Céline & Fugazza, Marco, 2016. "On the heterogeneous effect of trade on unemployment," CEPR Discussion Papers 11540, C.E.P.R. Discussion Papers.
    2. Nguyen, Quyen T.K. & Kim, Sylvia, 2020. "The multinationality and performance relationship: Revisiting the literature and exploring the implications," International Business Review, Elsevier, vol. 29(2).
    3. Reddy, Kotapati Srinivasa, 2016. "Institutional Voids and Tax litigation in Emerging Economies: The verdict of Vodafone cross-border acquisition of Hutchison," MPRA Paper 74264, University Library of Munich, Germany, revised 2016.
    4. Oxelheim, Lars & Randøy, Trond & Stonehill, Arthur, 2001. "On the treatment of finance-specific factors within the OLI paradigm," International Business Review, Elsevier, vol. 10(4), pages 381-398, August.
    5. Alan M. Rugman & Alain Verbeke & Quyen T. K. Nguyen, 2011. "Fifty Years of International Business Theory and Beyond," Management International Review, Springer, vol. 51(6), pages 755-786, December.
    6. Torben Schubert & Elisabeth Baier & Christian Rammer, 2018. "Firm capabilities, technological dynamism and the internationalisation of innovation: A behavioural approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(1), pages 70-95, January.
    7. Li, Jing & Rugman, Alan M., 2007. "Real options and the theory of foreign direct investment," International Business Review, Elsevier, vol. 16(6), pages 687-712, December.
    8. Björn Röber, 2020. "Escalating internationalization decisions: intendedly rational, but only limitedly so?," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 455-484, July.
    9. Katiuscia Vaccarini, 2014. "Psychic distance and FDI: the case of China," Working Papers 1403, c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione.
    10. Ayden, Yuksel & Tatoglu, Ekrem & Glaister, Keith W. & Demirbag, Mehmet, 2021. "Exploring the internationalization strategies of Turkish multinationals: A multi-perspective analysis," Journal of International Management, Elsevier, vol. 27(3).
    11. Qiao Wei & Jin-hui Luo & Xueli Huang, 2020. "Influence of Social Identity on Family Firms’ FDI Decisions: The Moderating Role of Internal Capital Markets," Management International Review, Springer, vol. 60(5), pages 651-693, October.
    12. Nielsen, Bo Bernhard & Asmussen, Christian Geisler & Weatherall, Cecilie Dohlmann, 2017. "The location choice of foreign direct investments: Empirical evidence and methodological challenges," Journal of World Business, Elsevier, vol. 52(1), pages 62-82.
    13. Ben Kedia & Nolan Gaffney & Jack Clampit, 2012. "EMNEs and Knowledge-seeking FDI," Management International Review, Springer, vol. 52(2), pages 155-173, April.
    14. Bailey, Nicholas & Li, Sali, 2015. "Cross-national Distance and FDI: The Moderating Role of Host Country Local Demand," Journal of International Management, Elsevier, vol. 21(4), pages 267-276.
    15. Lin, Feng-Jyh, 2010. "The determinants of foreign direct investment in China: The case of Taiwanese firms in the IT industry," Journal of Business Research, Elsevier, vol. 63(5), pages 479-485, May.
    16. Noémie Dominguez, 2018. "Promotion agencies and SMEs’ internationalization process: A blessing or a curse? [Agences de promotion et processus internationalisation des PME: bénédiction ou malédiction?]," Journal of International Entrepreneurship, Springer, vol. 16(1), pages 58-81, March.
    17. De Villa, Maria A. & Rajwani, Tazeeb & Lawton, Thomas, 2015. "Market entry modes in a multipolar world: Untangling the moderating effect of the political environment," International Business Review, Elsevier, vol. 24(3), pages 419-429.
    18. Oladottir, Asta Dis & Hobdari, Bersant & Papanastassiou, Marina & Pearce, Robert & Sinani, Evis, 2012. "Strategic complexity and global expansion: An empirical study of newcomer Multinational Corporations from small economies," Journal of World Business, Elsevier, vol. 47(4), pages 686-695.
    19. Arte, Pratik & Larimo, Jorma, 2019. "Taking stock of foreign divestment: Insights and recommendations from three decades of contemporary literature," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    20. Kurt, Yusuf & Kurt, Mustafa, 2020. "Social network analysis in international business research: An assessment of the current state of play and future research directions," International Business Review, Elsevier, vol. 29(2).

    More about this item

    Keywords

    internationalisation; sport; strategy; case study; know-how; Hungary;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:krk:eberjl:v:2:y:2014:i:4:p:31-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Piotr Stanek, PhD. (email available below). General contact details of provider: https://edirc.repec.org/data/aekrapl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.