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Understanding ISO’s 9001 Benefits and Research through an Operations Strategy Framework

Author

Listed:
  • Borut Rusjan

    (University of Ljubljana, Slovenia)

  • Pavel Castka

    (University of Canterbury, New Zealand)

Abstract

Despite the success that the ISO 9001 standard has achieved it has been extensively criticized and empirical studies have shown controversial results about its impact on performance. Our conceptual study was motivated by the mentioned dilemma about ISO 9001 effectiveness, and the controversy that this dilemma raises in literature on the one hand and on the other by almost exponential growth of certifications among companies world-wide. It is our opinion that in order to understand results related to ISO 9001 implementation we need to take a step back from empirical research and instead try to analyze iso conceptually by taking into account also the results of empirical studies implemented in the past. The purpose of the paper is to clarify the purpose of implementation of ISO 9001 and, in relation to this purpose, to analyze different possible benefits resulting from its implementation. In order to achieve this purpose our goal is to analyze the criticism of the old ISO 9001:1994 by using a specific framework of the operations strategy theory. The paper emphasises that in accordance with its conformance purpose, ISO 9001 is successful in building conformance capability and that by using ISO 9001 practices companies can also benefit in relation to production economics through improved process efficiency and to other competitive capabilities. It also emphasises that empirical results expected from ISO 9001 implementation are strategy contingent and therefore this should be taken into account in designing empirical studies about iso’s benefits.

Suggested Citation

  • Borut Rusjan & Pavel Castka, 2010. "Understanding ISO’s 9001 Benefits and Research through an Operations Strategy Framework," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 8(1), pages 097-118.
    • Handle: RePEc:mgt:youmgt:v:8:y:2010:i:1:p:097-118
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    References listed on IDEAS

    as
    1. Terziovski, Mile & Power, Damien & Sohal, Amrik S., 2003. "The longitudinal effects of the ISO 9000 certification process on business performance," European Journal of Operational Research, Elsevier, vol. 146(3), pages 580-595, May.
    2. van der Wiele, A. & van Iwaarden, J.D. & Williams, A.R.T. & Dale, B.G., 2004. "Perceptions About The ISO 9000 (2000) Quality System Standard Revision And Its Value: The Dutch Experience," ERIM Report Series Research in Management ERS-2004-081-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Withers, Barbara & Ebrahimpour, Maling, 2000. "Does ISO 9000 certification affect the dimensions of quality used for competitive advantage?," European Management Journal, Elsevier, vol. 18(4), pages 431-443, August.
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    More about this item

    Keywords

    ISO 9001; quality assurance; conformity; standards;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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