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Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy

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  • Pisso Nseke

    (School of Management, Huazhong University of Science and Technology, China)

Abstract

The aim of the paper is to provide information about the application of social media tools in e-governance of Cameroon. The review of the literature shows that social media tools have a huge potential to be used in the context of e-governance and it offers several benefits such as transparency, easy and wide dissemination of information about the activities of government and many others. However, there are still some countries which have not taken full advantage of benefits offered by social media in the context of e-governance. Although there are a number of countries including Cameroon which has adopted usage of social media tools in e-governance, the interaction and engagement of customers to e-governance systems is rather limited and needs further development. This paper aims to provide information about the current state of e-governance in Cameroon which is explained by the framework of social media policy which consists of eight important elements.

Suggested Citation

  • Pisso Nseke, 2018. "Social Media a Two-Edged Sword to E-Governance: The Role of Social Media in Cameroon’s Democracy," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(2), pages 30-33, January.
    • Handle: RePEc:mgs:jibrme:v:3:y:2018:i:2:p:30-33
    DOI: 10.18775/jibrm.1849-8558.2015.32.3005
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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Ngambouk Vitalis Pemunta & Atock Brice Aristide, 2013. "Socio-spatial occupation, conflict and humanitarian assistance for Bororo cross-border migrants in east Cameroon," International Journal of Development Issues, Emerald Group Publishing Limited, vol. 12(3), pages 271-288, September.
    3. Gohar Feroz Khan, 2015. "Social Media-based Government Explained: Utilization Model, Implementation Scenarios, and Relationships," Springer Books, in: Imed Boughzala & Marijn Janssen & Saïd Assar (ed.), Case Studies in e-Government 2.0, edition 127, chapter 2, pages 15-28, Springer.
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    More about this item

    Keywords

    Social media tools; E-Governance; Cameroon’s democracy; Transparency; User engagement;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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