Building Usage Attitude for Mobile Shopping Applications: an Emerging Market Perspective
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Abstract
Suggested Citation
DOI: 10.18775/ijmsba.1849-5664-5419.2014.56.1003
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References listed on IDEAS
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More about this item
Keywords
Mobile e-commerce; Mobile trust; Online Shopping; TAM; Pakistan;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
Statistics
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