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User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust

Author

Listed:
  • Muslim Amin
  • Sajad Rezaei
  • Maryam Abolghasemi

Abstract

Purpose - – The purpose of the study is to investigate the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust on mobile website satisfaction. Design/methodology/approach - – A total of 302 valid questionnaires were collected to empirically test the research model. Structural equation modeling (SEM) was performed to evaluate the reliability and validity of the measurement model and structural models. Findings - – The results show that there is a positive relationship between PEOU, PU and mobile users’ satisfaction. PU is positively related to trust and mobile users’ satisfaction. Moreover, trust positively influences mobile users’ satisfaction. Practical implications - – Drawing on the technology acceptance model and trust theory, this study develops and empirically examines a model for consumers’ satisfaction to use mobile services. This study contributes new insights concerning the marketing literature by examining the impact of PU, PEOU and trust on mobile users’ satisfaction. Originality/value - – The contribution of the study is significant for both mobile marketers and academicians in the era of the third-generation environment. This study is among the first few attempts to integrate the TAM with trust to determine mobile user satisfaction.

Suggested Citation

  • Muslim Amin & Sajad Rezaei & Maryam Abolghasemi, 2014. "User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust," Nankai Business Review International, Emerald Group Publishing Limited, vol. 5(3), pages 258-274, July.
    • Handle: RePEc:eme:nbripp:v:5:y:2014:i:3:p:258-274
    DOI: 10.1108/NBRI-01-2014-0005
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    Citations

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    Cited by:

    1. Pankaj Tiwari, 2021. "Electronic banking adoption in Ethiopia: an empirical investigation," SN Business & Economics, Springer, vol. 1(9), pages 1-28, September.
    2. Imad Ait Lhassan & Oumayma Bedraoui & Otmane Akhannich, 2022. "The Impact of Digital Transformation on the Satisfaction of Tax Administration Users in Morocco during the Covid-19 Pandemic: An Empirical Study," Post-Print hal-03649249, HAL.
    3. Yeo, Vincent Cheow Sern & Goh, See-Kwong & Rezaei, Sajad, 2017. "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 150-162.
    4. Akdim, Khaoula & Casaló, Luis V. & Flavián, Carlos, 2022. "The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    5. Ashraf Sharif & Saira Hanif Soroya & Shakil Ahmad & Khalid Mahmood, 2021. "Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    6. Usep Suhud & Mamoon Allan & Dian Puspita Sari & Bayu Bagas Hapsoro & Dorojatun Prihandono, 2021. "Customers’ Continuance Intention in Using a Mobile Navigation App in the Tourism Context: What Factors Will Lead?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(2), pages 137-148.
    7. Tirto Unarto & Usep Suhud & Mohamad Rizan, 2022. "The Role of Continuance Intention, e-wallet Applications Users for Transaction Multi-payments in Indonesia," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 174-190, December.
    8. Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
    9. Maria Tsourela & Dafni-Maria Nerantzaki, 2020. "An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications," Future Internet, MDPI, vol. 12(11), pages 1-23, November.
    10. Sanaji & Tias Andarini Indarwati & Ika Diyah Candra, 2021. "The influence of perceived ease of use, perceive usefulness, and trust on customer's intention to use "Bebas Bayar" mobile payment application in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 20(1), pages 726-738, June.
    11. Mohammad Enamul Hoque & M. Kabir Hassan & Nik Mohd Hazrul Nik Hashim & Tarek Zaher, 2019. "Factors affecting Islamic banking behavioral intention: the moderating effects of customer marketing practices and financial considerations," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 24(1), pages 44-58, June.
    12. Bindu K. Nambiar & Kartikeya Bolar, 2023. "Factors influencing customer preference of cardless technology over the card for cash withdrawals: an extended technology acceptance model," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 58-73, March.
    13. Man The Nguyen & Tho Alang, 2024. "When do shoppers prefer using QR codes? Empirical evidence from Vietnam," Future Business Journal, Springer, vol. 10(1), pages 1-21, December.
    14. Nilashi, Mehrbakhsh & Abumalloh, Rabab Ali & Samad, Sarminah & Alrizq, Mesfer & Alyami, Sultan & Alghamdi, Abdullah, 2023. "Analysis of customers' satisfaction with baby products: The moderating role of brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    15. Kashfia Maisha & Sabakun Naher Shetu, 2023. "Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    16. Martínez-Caro, Eva & Cegarra-Navarro, Juan Gabriel & García-Pérez, Alexeis & Fait, Monica, 2018. "Healthcare service evolution towards the Internet of Things: An end-user perspective," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 268-276.
    17. Sun, Shiwei & Zhang, Jin & Zhu, Yiwei & Jiang, Mian & Chen, Shuhui, 2022. "Exploring users' willingness to disclose personal information in online healthcare communities: The role of satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    18. Hammad Mushtaq & Yan Jingdong & Mansoora Ahmed & Muhammad Ali, 2019. "Building Usage Attitude for Mobile Shopping Applications: an Emerging Market Perspective," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 5(6), pages 21-28, September.
    19. Verma, Pranay & Sinha, Neena, 2018. "Integrating perceived economic wellbeing to technology acceptance model: The case of mobile based agricultural extension service," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 207-216.
    20. Steven J. H. Shiau & Chi-Yo Huang & Chia-Lee Yang & Jer-Nan Juang, 2018. "A Derivation of Factors Influencing the Innovation Diffusion of the OpenStreetMap in STEM Education," Sustainability, MDPI, vol. 10(10), pages 1-29, September.
    21. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    22. Balci, Gökcay, 2021. "Digitalization in container shipping: Do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    23. Abbas N. Albarq, 2021. "The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping," Jindal Journal of Business Research, , vol. 10(1), pages 77-89, June.

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