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An Extended TAM to Explore Behavioural Intention of Consumers to Use M-Commerce

Author

Listed:
  • Shih-Chi Chang

    (Department of Business Administration, National Changhua University of Education, Taiwan, ROC)

  • Chia-Chi Sun

    (Grade Institute & Department of International Business, Tamkang University, No. 151, Yingzhuan Rd., Danshui Town, Taipei County 25137, Taiwan, ROC)

  • Lee-Yuan Pan

    (Department of Business Administration, National Yunlin University of Science and Technology, Taiwan, ROC)

  • Ming-Ying Wang

    (Department of Business Administration, National Changhua University of Education, Taiwan, ROC)

Abstract

This study proposes a research framework that integrates personal innovativeness, perceived risk, cost and enjoyment with the technology acceptance model (TAM). We used the proposed model to explore the antecedents of consumer behavioural intention (BI) to adopt mobile commerce (m-commerce). Excluding missing answers and invalid questionnaires, 477 valid responses were collected. In addition to confirmatory factor analysis (CFA), we used structural equation modelling (SEM) to examine the relationships among the constructs in the proposed model. Our findings indicated that the younger group (under 30) had lower stickiness to m-commerce. Among the constructs, perceived enjoyment (PE) had the most significant influence on BI, followed by attitude, perceived ease of use (PEOU), perceived usefulness (PU) and perceived risk. Our research results could be used as a guide and reference for m-commerce service providers to improve and operate their services.

Suggested Citation

  • Shih-Chi Chang & Chia-Chi Sun & Lee-Yuan Pan & Ming-Ying Wang, 2015. "An Extended TAM to Explore Behavioural Intention of Consumers to Use M-Commerce," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 14(02), pages 1-16.
    • Handle: RePEc:wsi:jikmxx:v:14:y:2015:i:02:n:s0219649215500148
    DOI: 10.1142/S0219649215500148
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    Cited by:

    1. Hammad Mushtaq & Yan Jingdong & Mansoora Ahmed & Muhammad Ali, 2019. "Building Usage Attitude for Mobile Shopping Applications: an Emerging Market Perspective," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 5(6), pages 21-28, September.
    2. Tam To Nguyen & Huong Thi Thu Truong & Tuan Le-Anh, 2023. "Online Purchase Intention Under the Integration of Theory of Planned Behavior and Technology Acceptance Model," SAGE Open, , vol. 13(4), pages 21582440231, December.

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