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Methodological Considerations in Cross-National Consumer Research

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  • Robert T Green
  • Phillip D White

Abstract

An increasing number of cross-national studies are being reported in the consumer behavior literature. However, a review of this research suggests that many of the methodological issues involved in the conduct of cross-national research are being ignored. This paper presents some of the most fundamental considerations that are involved in studies of cross-national consumer behavior and suggests methods of incorporating them into research projects.© 1976 JIBS. Journal of International Business Studies (1976) 7, 81–88

Suggested Citation

  • Robert T Green & Phillip D White, 1976. "Methodological Considerations in Cross-National Consumer Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(2), pages 81-88, June.
    • Handle: RePEc:pal:jintbs:v:7:y:1976:i:2:p:81-88
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    Cited by:

    1. Zander, Lena & Mockaitis, Audra I. & Harzing, Anne-Wil, 2011. "Standardization and contextualization: A study of language and leadership across 17 countries," Journal of World Business, Elsevier, vol. 46(3), pages 296-304, July.
    2. Chabowski, Brian R. & Samiee, Saeed & Hult, G. Tomas M., 2017. "Cross-national research and international business: An interdisciplinary path," International Business Review, Elsevier, vol. 26(1), pages 89-101.
    3. Junaid-ul-haq Junaid-ul-haq & Rao Umer Nasir, 2013. "How Customer Loyalty Model Be Operative? A study of Cellular Phone Service Providers in Pakistan," Information Management and Business Review, AMH International, vol. 5(5), pages 245-256.
    4. Park, JungKun & Gunn, Frances & Han, Sang-Lin, 2012. "Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 304-312.
    5. Chandra, Ramdas & Newburry, William, 1997. "A cognitive map of the international business field," International Business Review, Elsevier, vol. 6(4), pages 387-410, August.
    6. Robertson, Kim R. & Wood, Van R., 2001. "The relative importance of types of information in the foreign market selection process," International Business Review, Elsevier, vol. 10(3), pages 363-379, June.
    7. Coviello, Nicole E. & Jones, Marian V., 2004. "Methodological issues in international entrepreneurship research," Journal of Business Venturing, Elsevier, vol. 19(4), pages 485-508, July.
    8. Ford, John & West, Douglas & Koorank Beheshti, Mohammadali & Luong, Vinh, 2023. "Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022," Journal of Business Research, Elsevier, vol. 167(C).
    9. Géraldine Michel & Tim Ambler, 1999. "Establishing brand essence across borders," Post-Print hal-02051150, HAL.
    10. Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 21-30, November.
    11. Brunso, Karen & Grunert, Klaus G., 1998. "Cross-Cultural Similarities and Differences in Shopping for Food," Journal of Business Research, Elsevier, vol. 42(2), pages 145-150, June.
    12. Samiee, Saeed & Athanassiou, Nicholas, 1998. "International Strategy Research: Cross-Cultural Methodology Implications," Journal of Business Research, Elsevier, vol. 43(2), pages 79-96, October.
    13. Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 21-30, November.
    14. Emilia Cubero Dudinskaya, 2017. "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series 132, University of Pavia, Department of Economics and Management.

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