IDEAS home Printed from https://ideas.repec.org/a/pal/jintbs/v7y1976i2p81-88.html
   My bibliography  Save this article

Methodological Considerations in Cross-National Consumer Research

Author

Listed:
  • Robert T Green
  • Phillip D White

Abstract

An increasing number of cross-national studies are being reported in the consumer behavior literature. However, a review of this research suggests that many of the methodological issues involved in the conduct of cross-national research are being ignored. This paper presents some of the most fundamental considerations that are involved in studies of cross-national consumer behavior and suggests methods of incorporating them into research projects.© 1976 JIBS. Journal of International Business Studies (1976) 7, 81–88

Suggested Citation

  • Robert T Green & Phillip D White, 1976. "Methodological Considerations in Cross-National Consumer Research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(2), pages 81-88, June.
    • Handle: RePEc:pal:jintbs:v:7:y:1976:i:2:p:81-88
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/jibs/journal/v7/n2/pdf/8490703a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/jibs/journal/v7/n2/full/8490703a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Park, JungKun & Gunn, Frances & Han, Sang-Lin, 2012. "Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 304-312.
    2. Chandra, Ramdas & Newburry, William, 1997. "A cognitive map of the international business field," International Business Review, Elsevier, vol. 6(4), pages 387-410, August.
    3. Coviello, Nicole E. & Jones, Marian V., 2004. "Methodological issues in international entrepreneurship research," Journal of Business Venturing, Elsevier, vol. 19(4), pages 485-508, July.
    4. Géraldine Michel & Tim Ambler, 1999. "Establishing brand essence across borders," Post-Print hal-02051150, HAL.
    5. Zander, Lena & Mockaitis, Audra I. & Harzing, Anne-Wil, 2011. "Standardization and contextualization: A study of language and leadership across 17 countries," Journal of World Business, Elsevier, vol. 46(3), pages 296-304, July.
    6. Chabowski, Brian R. & Samiee, Saeed & Hult, G. Tomas M., 2017. "Cross-national research and international business: An interdisciplinary path," International Business Review, Elsevier, vol. 26(1), pages 89-101.
    7. Ford, John & West, Douglas & Koorank Beheshti, Mohammadali & Luong, Vinh, 2023. "Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022," Journal of Business Research, Elsevier, vol. 167(C).
    8. Robertson, Kim R. & Wood, Van R., 2001. "The relative importance of types of information in the foreign market selection process," International Business Review, Elsevier, vol. 10(3), pages 363-379, June.
    9. Brunso, Karen & Grunert, Klaus G., 1998. "Cross-Cultural Similarities and Differences in Shopping for Food," Journal of Business Research, Elsevier, vol. 42(2), pages 145-150, June.
    10. Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 21-30, November.
    11. Junaid-ul-haq Junaid-ul-haq & Rao Umer Nasir, 2013. "How Customer Loyalty Model Be Operative? A study of Cellular Phone Service Providers in Pakistan," Information Management and Business Review, AMH International, vol. 5(5), pages 245-256.
    12. Emilia Cubero Dudinskaya, 2017. "Embracing globalization or reinforcing national culture? Evidence on the alcoholic beverages preferences and drinking motives in Europe," DEM Working Papers Series 132, University of Pavia, Department of Economics and Management.
    13. Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 21-30, November.
    14. Samiee, Saeed & Athanassiou, Nicholas, 1998. "International Strategy Research: Cross-Cultural Methodology Implications," Journal of Business Research, Elsevier, vol. 43(2), pages 79-96, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:7:y:1976:i:2:p:81-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.