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Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization

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  • Tao-Hung LIN

    (Zhongnan University of Economics and Law, Taiwan, R.O.C.)

Abstract

Service innovation has been an emerging and important topic in Management and Marketing research. This paper conceptually and logically discusses the impact that service innovation can make on consumers’ post-purchasing behavior. It is argued that service innovation can influence on customer re-purchasing, indirectly, through experience marketing. Theoretical and practical implications are offered

Suggested Citation

  • Tao-Hung LIN, 2017. "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(3), pages 273-282, September.
    • Handle: RePEc:ksp:journ4:v:4:y:2017:i:3:p:273-282
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    References listed on IDEAS

    as
    1. Pim Den Hertog, 2000. "Knowledge-Intensive Business Services As Co-Producers Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 491-528.
    2. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    3. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Service innovation; Experience marketing; Value perception; Repurchase.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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