Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization
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References listed on IDEAS
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- Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
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More about this item
Keywords
Service innovation; Experience marketing; Value perception; Repurchase.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
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