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Strategic Communication in Chaos Management and a Case Study

Author

Listed:
  • Hasan LATIF

    (Kocaeli University, Hereke Vocational School, Turkey.)

  • Tuðçe ELMAS

    (Sakarya University, Institute of Social Sciences, Turkey.)

Abstract

Effective communication may be sufficient under normal conditions, but in chaos conditions strategic communication is required. There has been cases of unsuccessful management during times of sudden huge problems due to the use of wrong communication behaviors. This work presents together an example and the requisites of a successful a strategic communicator in chaotic conditions. The study begins with examples of mismanagement behaviors in strategic communication. It establishes a link between chaos management and strategic communication. A successful example on this topic is drawn from an analysis done on the strategic communication behaviors of the vice president of Coca-Cola Company Shay Drohan considering his ability in the use of strategic communication in handling chaotic situations.

Suggested Citation

  • Hasan LATIF & Tuðçe ELMAS, 2017. "Strategic Communication in Chaos Management and a Case Study," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(2), pages 193-198, June.
    • Handle: RePEc:ksp:journ4:v:4:y:2017:i:2:p:193-198
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    References listed on IDEAS

    as
    1. Myria Allen, 2016. "Strategic Communication for Sustainable Organizations," CSR, Sustainability, Ethics & Governance, Springer, edition 127, number 978-3-319-18005-2, October.
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    More about this item

    Keywords

    Chaos management; strategic communication; Coca-Cola; Case study.;
    All these keywords.

    JEL classification:

    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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