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The level of retailers' ethics in the context of customers' perception (Poziom etyki handlowcow w kontekscie ich postrzegania przez nabywcow finalnych)

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  • Agnieszka Izabela Baruk

    (Katedra Systemów Zarzadzania i Innowacji, Wydzial Organizacji i Zarzadzania Politechnika Lodzka)

Abstract

The article presented the problem of dishonest activities of retailers selling food products in Poland. On the basis of the results of the field empirical research, practices of this type were described. The respondents' opinions about frequency of dishonest activities allowed to divide all of them into four groups. In the further part of the article the results of the research within three unethical activities, joined into a group of the most noticeable practices, were presented and analyzed in detail. Particular attention was paid to the impact on the perception of the retailer and to respondents' behaviour at the time of purchase and after the completion in the event of contact with one of the three analyzed fraudulent sales activities. It turned out that taking into account all views and assessment of the respondents, the most influencing action was offering overdue products, although the level of activity even then was disappointing. Therefore, an attempt was made to divide the respondents according to the level of their activity in short-term and long-term experience of seller's dishonest conduct. In conclusion, the need to change the mentality of both buyers and traders was highlighted. It is a necessary condition to establish a long-term mutually beneficial relationship between them

Suggested Citation

  • Agnieszka Izabela Baruk, 2012. "The level of retailers' ethics in the context of customers' perception (Poziom etyki handlowcow w kontekscie ich postrzegania przez nabywcow finalnych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(35), pages 67-84.
    • Handle: RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:67-84
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    References listed on IDEAS

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    1. Sergio Román & Pedro Cuestas, 2008. "The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis," Journal of Business Ethics, Springer, vol. 83(4), pages 641-656, December.
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