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On demand-side sources of service innovation ideas

Author

Listed:
  • Ya-Feng CHANG

    (Department of Business Administration, Cheng Shiu University, Taiwan.)

  • Chun-Ching YEH

    (IMBA, I-Shou University, No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan.)

Abstract

Increasing degree of consensus has been made among academics and practitioners, that firms should pay special attention to the demand-side factors just to design and produce products/services that gain most loyalty. This article discusses further the specific demand-side sources of service innovation ideas in a multi-layer direct marketing context. Experience marketing, value perception, and re-purchasing process are proposed and articulated. Implications for research and practices are offered.

Suggested Citation

  • Ya-Feng CHANG & Chun-Ching YEH, 2017. "On demand-side sources of service innovation ideas," Journal of Economic and Social Thought, KSP Journals, vol. 4(3), pages 329-334, Seprember.
    • Handle: RePEc:ksp:journ3:v:4:y:2017:i:3:p:324-334
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    References listed on IDEAS

    as
    1. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    2. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Demand-side drivers; Service innovation; Multi-layer direct marketing.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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