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Motivációs különbségek a magyar futballklubok szurkolói között
[Motivational differences between fans of Hungarian football clubs]

Author

Listed:
  • Balogh, Renátó
  • Bácsné Bába, Éva

Abstract

A magyar futballszurkolók motivációival kapcsolatban az elmúlt évtizedekben több kutatás is foglalkozott, ugyanakkor ezek vagy aggregáltan, vagy egy-egy klub szintjén foglalkoztak a nézőket befolyásoló tényezőkkel. Feltételezésünk szerint össze kell vetni az egyes klubok szurkolóinak motivációit, mert a helyszíni nézők motivációja országosan valószínűleg nem homogén. Kutatásunk mérőeszköze az - adaptált, validált és a hazai viszonyoknak megfelelően átdolgozott - sportfogyasztók motivációs skálája (Scale for Motivators of Sport Consumption, SMSC) volt, amelyet véglegesítése után H-SMSC skálának neveztünk el. Kérdőíves vizsgálati mintánkba kilenc NB I-es klub szurkolói - összesen 1645 fő - kerültek be. Főkomponens- elemzés eredményeképpen nyolc motivációs faktort azonosítottunk, négy belső (csapathoz való lojalitás és a csapattal való azonosulás, közösségi szórakozás, lokálpatriotizmus és siker), illetve négy külső (hirdetések és létesítmény, látványosság, dráma, jó hangulat) faktort. Eredményeink igazolták a feltételezésünket, mivel valamennyi motivációs faktor esetében szignifikáns különbség található a különböző magyar csapatokhoz kötődő szurkolók között. A H-SMSC szurkolói motivációs skála lehetőséget teremthet a magyar futballklubok számára a tényleges és potenciális fogyasztóik magatartásának, illetve motivációinak feltárására és a nézők stadionokba történő bevonzására.

Suggested Citation

  • Balogh, Renátó & Bácsné Bába, Éva, 2024. "Motivációs különbségek a magyar futballklubok szurkolói között [Motivational differences between fans of Hungarian football clubs]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 325-343.
    • Handle: RePEc:ksa:szemle:2176
    DOI: 10.18414/KSZ.2024.3.325
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    References listed on IDEAS

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    1. Brad Hill & B. Christine Green, 2000. "Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts," Sport Management Review, Taylor & Francis Journals, vol. 3(2), pages 145-162, July.
    2. Paul, Rodney J. & Weinbach, Andrew P., 2007. "The uncertainty of outcome and scoring effects on Nielsen ratings for Monday Night Football," Journal of Economics and Business, Elsevier, vol. 59(3), pages 199-211.
    3. Theodorakis, Nicholas D. & Alexandris, Kostas & Tsigilis, Nikolaos & Karvounis, Serafim, 2013. "Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality," Sport Management Review, Elsevier, vol. 16(1), pages 85-96.
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    5. Besters, Lucas M. & van Ours, Jan C. & van Tuijl, Martin A., 2019. "How outcome uncertainty, loss aversion and team quality affect stadium attendance in Dutch professional football," Journal of Economic Psychology, Elsevier, vol. 72(C), pages 117-127.
    6. Balogh, Renátó & Bácsné Bába, Éva, 2023. "Miért üresek a labdarúgó-stadionok lelátói? A sportfogyasztástól való tartózkodási skála adaptációja [Why are football stadiums empty? Adaptation of the Constraints on Sport Consumption Scale]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 690-708.
    7. Miklós Kozma & Krisztina András, 2014. "Winning in Europe: International Strategies for Hungarian Professional Sports Clubs," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 2(4), pages 31-49.
    8. Nicholas D. Theodorakis & Kostas Alexandris & Nikolaos Tsigilis & Serafim Karvounis, 2013. "Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality," Sport Management Review, Taylor & Francis Journals, vol. 16(1), pages 85-96, January.
    9. Hill, Brad & Christine Green, B., 2000. "Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts," Sport Management Review, Elsevier, vol. 3(2), pages 145-162, November.
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    • Z2 - Other Special Topics - - Sports Economics

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