IDEAS home Printed from https://ideas.repec.org/a/ksa/szemle/1713.html
   My bibliography  Save this article

A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
[International diversification and the innovation activity and performance of leading fast-moving consumer goods retailers]

Author

Listed:
  • Agárdi, Irma
  • Berezvai, Zombor
  • Alt, Mónika-Anetta

Abstract

Kutatásunk során azt vizsgáltuk, hogy miként hat a nemzetközi diverzifikáció a nagy európai élelmiszer-kiskereskedelmi vállalatok piaci teljesítményére és innovációs tevékenységére. A világ 250 legnagyobb kiskereskedőjét tartalmazó toplista alapján az európai kiskereskedelmi vállalatok rendelkeznek a leginkább kiterjedt globális jelenléttel, ami jelentősen növeli a kiskereskedelmi tevékenységük nemzetközi diverzifikáltságát. A szakirodalom feltételezése alapján a nemzetközi diverzifikáció számos előnyt nyújt a vállalatok számára, például új erőforrásokhoz, innovációs lehetőségekhez való hozzáférést vagy a piaci kockázat csökkentését. Másodlagos források alapján paneladatbázist építettünk a 2008-2013 közötti időszakra. Elemzésünk során kimutattuk, hogy a nemzetközi diverzifikáció és a kiskereskedelmi vállalatok folyamatinnovációs tevékenysége között a kapcsolat nem lineáris. A nemzetközi diverzifikáció továbbá fordított U alakú összefüggést mutat a vállalatok nyereségességével. Végül, a marketing-, termék- és folyamatinnováció pozitív, késleltetett hatást gyakorol az élelmiszer-kiskereskedelmi vállalatok nyereségességére.* Journal of Economic Literature (JEL) kód: M31, L81.

Suggested Citation

  • Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
    • Handle: RePEc:ksa:szemle:1713
    DOI: 10.18414/KSZ.2017.7-8.805
    as

    Download full text from publisher

    File URL: http://www.kszemle.hu/tartalom/letoltes.php?id=1713
    Download Restriction: Registration and subscription. 3-month embargo period to non-subscribers.
    File URL: https://libkey.io/10.18414/KSZ.2017.7-8.805?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Reinartz, Werner & Dellaert, Benedict & Krafft, Manfred & Kumar, V. & Varadarajan, Rajan, 2011. "Retailing Innovations in a Globalizing Retail Market Environment," Journal of Retailing, Elsevier, vol. 87(S1), pages 53-66.
    2. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
    3. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
    4. Paul Geroski & Steve Machin & John Van Reenen, 1993. "The Profitability of Innovating Firms," RAND Journal of Economics, The RAND Corporation, vol. 24(2), pages 198-211, Summer.
    5. Pantano, Eleonora & Viassone, Milena, 2014. "Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 43-47.
    6. Oh, Chang Hoon & Sohl, Timo & Rugman, Alan M., 2015. "Regional and product diversification and the performance of retail multinationals," Journal of International Management, Elsevier, vol. 21(3), pages 220-234.
    7. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    8. Drejer, Ina, 2004. "Identifying innovation in surveys of services: a Schumpeterian perspective," Research Policy, Elsevier, vol. 33(3), pages 551-562, April.
    9. Dellestrand, Henrik, 2011. "Subsidiary embeddedness as a determinant of divisional headquarters involvement in innovation transfer processes," Journal of International Management, Elsevier, vol. 17(3), pages 229-242, September.
    10. Iulia Siedschlag & Xiaoheng Zhang, 2015. "Internationalisation of firms and their innovation and productivity," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 24(3), pages 183-203, April.
    11. Jonathan Reynolds & Elisabeth Howard & Christine Cuthbertson & Latchezar Hristov, 2007. "Perspectives on retail format innovation: relating theory and practice," Post-Print hal-00952139, HAL.
    12. Shankar, Venkatesh & Inman, J. Jeffrey & Mantrala, Murali & Kelley, Eileen & Rizley, Ross, 2011. "Innovations in Shopper Marketing: Current Insights and Future Research Issues," Journal of Retailing, Elsevier, vol. 87(S1), pages 29-42.
    13. Chen, Zhenhua & Daito, Nobuhiko & Gifford, Jonathon L., 2014. "Do State Fiscal Constraints Affect Implementation of Highway Public-Private Partnerships? A Panel Fixed Logit Assessment," Journal of the Transportation Research Forum, Transportation Research Forum, vol. 53(2).
    14. Yongmin Chen, 2006. "Marketing Innovation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(1), pages 101-123, March.
    15. Xie, Zhenzhen & Li, Jiatao, 2015. "Demand Heterogeneity, Learning Diversity and Innovation in an Emerging Economy," Journal of International Management, Elsevier, vol. 21(4), pages 277-292.
    16. Marion Frenz & Grazia Ietto-Gillies, 2007. "Does Multinationality Affect the Propensity to Innovate? An Analysis of the Third UK Community Innovation Survey," International Review of Applied Economics, Taylor & Francis Journals, vol. 21(1), pages 99-117.
    17. Davide Castellani & Antonello Zanfei, 2007. "Internationalisation, Innovation and Productivity: How Do Firms Differ in Italy?," The World Economy, Wiley Blackwell, vol. 30(1), pages 156-176, January.
    18. Andrea Filippetti & Marion Frenz & Grazia Ietto-Gillies, 2013. "The Role of Internationalization as a Determinant of Innovation Performance. An Analysis of 42 Countries," Working Papers 10, Birkbeck Centre for Innovation Management Research, revised Jan 2013.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bilicz, Dávid, 2021. "A hálózatok és a kapcsolatok szerepe az innovációban és a tudás áramlásában. Szisztematikus szakirodalmi áttekintés [The role of networks and partnerships in innovation and knowledge flow - a syste," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(6), pages 674-698.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bettina Peters & Rebecca Riley & Iulia Siedschlag & Priit Vahter & John McQuinn, 2018. "Internationalisation, innovation and productivity in services: evidence from Germany, Ireland and the United Kingdom," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 154(3), pages 585-615, August.
    2. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2019. "Effects of value and innovation on brand equity in retailing," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 658-674, November.
    4. Tambo, Torben, 2014. "Collaboration on technological innovation in Danish fashion chains: A network perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 827-835.
    5. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
    6. Guyt, Jonne & Gijsbrechts, Els, 2018. "On consumer choice patterns and the net impact of feature promotions," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 490-508.
    7. Villanova, Daniel & Bodapati, Anand V. & Puccinelli, Nancy M. & Tsiros, Michael & Goodstein, Ronald C. & Kushwaha, Tarun & Suri, Rajneesh & Ho, Henry & Brandon, Renee & Hatfield, Cheryl, 2021. "Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time," Journal of Retailing, Elsevier, vol. 97(1), pages 116-132.
    8. Rene Santos & Jorge Oliveira & Jessica Rocha & Janaina Giraldi, 2015. "Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 7(1), pages 1-32, March.
    9. Peters, Bettina & Riley, Rebecca & Siedschlag, Iulia & Vahter, Priit & McQuinn, John, 2014. "Innovation and Productivity in Services:Evidence from Germany, Ireland and the United Kingdom," Papers WP480, Economic and Social Research Institute (ESRI).
    10. Joseph Dery Nyeadi & Victor Kunsofah Kunbuor & Ernest Domanaanmwi Ganaa, 2018. "Innovation and Firm Productivity: Empirical Evidence from Ghana," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 14(5), pages 127-140, OCTOBER.
    11. Otterbring, Tobias & Wästlund, Erik & Gustafsson, Anders & Shams, Poja, 2014. "Vision (im)possible? The effects of in-store signage on customers’ visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 676-684.
    12. Matthijs J. Janssen & Koen Frenken & Elena M. Tur & Alexander S. Alexiev, 2022. "The perils of pleasing: Innovation-stifling effects of customized service provision," Journal of Evolutionary Economics, Springer, vol. 32(4), pages 1231-1264, September.
    13. Camisón, César & Monfort-Mir, Vicente M., 2012. "Measuring innovation in tourism from the Schumpeterian and the dynamic-capabilities perspectives," Tourism Management, Elsevier, vol. 33(4), pages 776-789.
    14. Michaela Kotkova Striteska & Viktor Prokop, 2020. "Dynamic Innovation Strategy Model in Practice of Innovation Leaders and Followers in CEE Countries—A Prerequisite for Building Innovative Ecosystems," Sustainability, MDPI, vol. 12(9), pages 1-20, May.
    15. Lin, Chen-Yu, 2015. "Conceptualizing and measuring consumer perceptions of retailer innovativeness in Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 33-41.
    16. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
    17. Michael J. Barone & Xingbo Li & Karen Page Winterich & Keith B. Lyle, 2018. "Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(3), pages 137-145, December.
    18. Breugelmans, Els & Campo, Katia, 2016. "Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector," Journal of Retailing, Elsevier, vol. 92(3), pages 333-351.
    19. Stojcic, Nebojsa & Vojvodic, Katija, 2012. "Market success of innovations in the retail sector," MPRA Paper 109131, University Library of Munich, Germany.
    20. Beatriz Moliner-Velázquez & Maria Fuentes-Blasco & David Servera-Francés & Irene Gil-Saura, 2019. "From retail innovation and image to loyalty: moderating effects of product type," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 199-224, March.

    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ksa:szemle:1713. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Odon Sok The email address of this maintainer does not seem to be valid anymore. Please ask Odon Sok to update the entry or send us the correct address (email available below). General contact details of provider: http://www.kszemle.hu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.