The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Startup Transport
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Liu, Jingchen & Zhai, Xin & Chen, Lihua, 2019. "Optimal pricing strategy under trade-in program in the presence of strategic consumers," Omega, Elsevier, vol. 84(C), pages 1-17.
- Cui, Qiang, 2019. "The online pricing strategy of low-cost carriers when carbon tax and competition are considered," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 420-432.
- Dong, Xiaohong & Mu, Yunfei & Xu, Xiandong & Jia, Hongjie & Wu, Jianzhong & Yu, Xiaodan & Qi, Yan, 2018. "A charging pricing strategy of electric vehicle fast charging stations for the voltage control of electricity distribution networks," Applied Energy, Elsevier, vol. 225(C), pages 857-868.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Shafqat Jawad & Junyong Liu, 2020. "Electrical Vehicle Charging Services Planning and Operation with Interdependent Power Networks and Transportation Networks: A Review of the Current Scenario and Future Trends," Energies, MDPI, vol. 13(13), pages 1-24, July.
- Guojun Ji & Zhongfeng Sun & Kim Hua Tan, 2021. "Collaborative Rebate Strategy of Business-to-Customer Platforms Considering Recycling and Trade-Ins Simultaneously," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
- Hao, Ran & Lu, Tianguang & Ai, Qian & Wang, Zhe & Wang, Xiaolong, 2020. "Distributed online learning and dynamic robust standby dispatch for networked microgrids," Applied Energy, Elsevier, vol. 274(C).
- Sheng, Yujie & Guo, Qinglai & Chen, Feng & Xu, Luo & Zhang, Yang, 2021. "Coordinated pricing of coupled urban Power-Traffic Networks: The value of information sharing," Applied Energy, Elsevier, vol. 301(C).
- Dingyi Lu & Yunqian Lu & Kexin Zhang & Chuyuan Zhang & Shao-Chao Ma, 2023. "An Application Designed for Guiding the Coordinated Charging of Electric Vehicles," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
- Nimalsiri, Nanduni I. & Ratnam, Elizabeth L. & Mediwaththe, Chathurika P. & Smith, David B. & Halgamuge, Saman K., 2021. "Coordinated charging and discharging control of electric vehicles to manage supply voltages in distribution networks: Assessing the customer benefit," Applied Energy, Elsevier, vol. 291(C).
- Song, Yuguang & Xia, Mingchao & Yang, Liu & Chen, Qifang & Su, Su, 2023. "Multi-granularity source-load-storage cooperative dispatch based on combined robust optimization and stochastic optimization for a highway service area micro-energy grid," Renewable Energy, Elsevier, vol. 205(C), pages 747-762.
- Mohamed Ali Kammoun & Sadok Turki & Nidhal Rezg, 2020. "Optimization of Flight Rescheduling Problem under Carbon Tax," Sustainability, MDPI, vol. 12(14), pages 1-19, July.
- Zou, Wenke & Sun, Yongjun & Gao, Dian-ce & Zhang, Xu & Liu, Junyao, 2023. "A review on integration of surging plug-in electric vehicles charging in energy-flexible buildings: Impacts analysis, collaborative management technologies, and future perspective," Applied Energy, Elsevier, vol. 331(C).
- Chaab, Jafar & Salhab, Rabih & Zaccour, Georges, 2022. "Dynamic pricing and advertising in the presence of strategic consumers and social contagion: A mean-field game approach," Omega, Elsevier, vol. 109(C).
- Schwarz, Justus Arne & Tan, Barış, 2021. "Optimal sales and production rollover strategies under capacity constraints," European Journal of Operational Research, Elsevier, vol. 294(2), pages 507-524.
- Huang, Zongsheng & Huang, Lingchen & Zhao, Yingxue & Meng, Xiaoge, 2021. "Money-back guarantee in the presence of strategic customer behavior," International Journal of Production Economics, Elsevier, vol. 239(C).
- Su, Hongzhi & Wang, Chengshan & Li, Peng & Li, Peng & Liu, Zhelin & Wu, Jianzhong, 2019. "Novel voltage-to-power sensitivity estimation for phasor measurement unit-unobservable distribution networks based on network equivalent," Applied Energy, Elsevier, vol. 250(C), pages 302-312.
- Wu, Cheng-Han & Lai, Jing-Yi, 2019. "Dynamic pricing and competitive time-to-market strategy of new product launch under a multistage duopoly," European Journal of Operational Research, Elsevier, vol. 277(1), pages 138-152.
- Nadia V. Panossian & Haitam Laarabi & Keith Moffat & Heather Chang & Bryan Palmintier & Andrew Meintz & Timothy E. Lipman & Rashid A. Waraich, 2023. "Architecture for Co-Simulation of Transportation and Distribution Systems with Electric Vehicle Charging at Scale in the San Francisco Bay Area," Energies, MDPI, vol. 16(5), pages 1-18, February.
- Yafei Zu & Fengyi Li & Yinfei Xu & Hui Zhang, 2024. "Low-carbon strategies in the alliance between manufacturer and weak customer considering different contracts," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 17941-17965, July.
- Zhang, Qiao & Zaccour, Georges & Zhang, Jianxiong & Tang, Wansheng, 2020. "Strategic pricing under quality signaling and imitation behaviors in supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
- Chaab, Jafar & Zaccour, Georges, 2024. "Dynamic pricing in the presence of social externalities and reference-price effect," Omega, Elsevier, vol. 122(C).
- Jiyuan Tan & Fuyu Liu & Na Xie & Weiwei Guo & Wenxiang Wu, 2022. "Dynamic Pricing Strategy of Charging Station Based on Traffic Assignment Simulation," Sustainability, MDPI, vol. 14(21), pages 1-19, November.
- Dou, Guowei & Choi, Tsan-Ming, 2021. "Does implementing trade-in and green technology together benefit the environment?," European Journal of Operational Research, Elsevier, vol. 295(2), pages 517-533.
More about this item
Keywords
Services; price discounts; brand equity; consumer purchasing decisions;All these keywords.
JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:scajes:v:5:y:2019:i:2:p:21-31. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: https://edirc.repec.org/data/ffucdro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.