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Optimal sales and production rollover strategies under capacity constraints

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  • Schwarz, Justus Arne
  • Tan, Barış

Abstract

Firms regularly replace their old product generation by a newer generation to sustain and increase their market share and profit. The product rollover problem of deciding on the number of old products to be pre-produced before the introduction of the new generation, and then deciding on the prices, sales volumes, and production volumes of the old and the new generation during the introduction under capacity constraint is considered.

Suggested Citation

  • Schwarz, Justus Arne & Tan, Barış, 2021. "Optimal sales and production rollover strategies under capacity constraints," European Journal of Operational Research, Elsevier, vol. 294(2), pages 507-524.
    • Handle: RePEc:eee:ejores:v:294:y:2021:i:2:p:507-524
    DOI: 10.1016/j.ejor.2021.01.040
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    References listed on IDEAS

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    Cited by:

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    3. Wang, Zhanpeng & Ye, Chao & Liu, Xinxin & Ma, Ruize & Sun, Zilai & Ruan, Junhu, 2023. "Optimal retail sales strategies for old and new products in monopoly and horizontal competition scenarios," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).

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