IDEAS home Printed from https://ideas.repec.org/a/kap/transp/v44y2017i5d10.1007_s11116-016-9698-2.html
   My bibliography  Save this article

Social marketing and the built environment: What matters for travel behaviour change?

Author

Listed:
  • Liang Ma

    (The University of Sydney)

  • Corinne Mulley

    (The University of Sydney)

  • Wen Liu

    (The University of Sydney)

Abstract

Social marketing and the built environment are two important ‘tools’ to manage travel demand which have had significant attention in the literature separately. Most previous studies evaluating the effects of social marketing programs have relied on pre- and post- surveys, using self-reported measures without any objective measures of travel behaviour change. Further, there is a lack of evidence on whether the effects of the built environment are synergistic when combined with other intervention programs, such as social marketing programs. This study contributes by quantitatively evaluating the relative and combined effects of the TravelSmart and the built environment on travel behaviour using objective GPS measurements. Between 2012 and 2014, daily travel data were collected using GPS equipment in suburbs of inner northern Adelaide, South Australia. Individuals in the households aged over 14 carried a portable GPS device everywhere for a period of 15 days during March–May in each year from 2012 to 2014, providing a total of three waves of panel data. The empirical analysis suggests that the TravelSmart program as a ‘treatment’ significantly reduced the car trips soon after implementation with longer term effects on reducing car trips in high-walkable neighbourhoods. For walking and bus trips, the TravelSmart program increased these 1 year after the ‘treatment’ with stronger effects on travel behaviour change for the participants living in high-walkable neighbourhoods than for those living in low-walkable neighbourhoods.

Suggested Citation

  • Liang Ma & Corinne Mulley & Wen Liu, 2017. "Social marketing and the built environment: What matters for travel behaviour change?," Transportation, Springer, vol. 44(5), pages 1147-1167, September.
    • Handle: RePEc:kap:transp:v:44:y:2017:i:5:d:10.1007_s11116-016-9698-2
    DOI: 10.1007/s11116-016-9698-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11116-016-9698-2
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11116-016-9698-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bamberg, Sebastian & Fujii, Satoshi & Friman, Margareta & Gärling, Tommy, 2011. "Behaviour theory and soft transport policy measures," Transport Policy, Elsevier, vol. 18(1), pages 228-235, January.
    2. Card, David & Krueger, Alan B, 1994. "Minimum Wages and Employment: A Case Study of the Fast-Food Industry in New Jersey and Pennsylvania," American Economic Review, American Economic Association, vol. 84(4), pages 772-793, September.
    3. repec:fth:prinin:315 is not listed on IDEAS
    4. David Card & Alan Krueger, 1993. "Minimum Wages and Employment: A Case Study of the Fast Food Industry in New Jersey and Pennsylvania," Working Papers 694, Princeton University, Department of Economics, Industrial Relations Section..
    5. Brög, Werner & Erl, Erhard & Ker, Ian & Ryle, James & Wall, Rob, 2009. "Evaluation of voluntary travel behaviour change: Experiences from three continents," Transport Policy, Elsevier, vol. 16(6), pages 281-292, November.
    6. Reid Ewing & Robert Cervero, 2010. "Travel and the Built Environment," Journal of the American Planning Association, Taylor & Francis Journals, vol. 76(3), pages 265-294.
    7. Xinyu (Jason) Cao, 2010. "Exploring Causal Effects of Neighborhood Type on Walking Behavior Using Stratification on the Propensity Score," Environment and Planning A, , vol. 42(2), pages 487-504, February.
    8. Patricia L. Mokhtarian & Michael N. Bagley, 2002. "The impact of residential neighborhood type on travel behavior: A structural equations modeling approach," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 36(2), pages 279-297.
    9. Lawrence D. Frank & Peter Engelke, 2005. "Multiple Impacts of the Built Environment on Public Health: Walkable Places and the Exposure to Air Pollution," International Regional Science Review, , vol. 28(2), pages 193-216, April.
    10. Susan Athey & Guido W. Imbens, 2006. "Identification and Inference in Nonlinear Difference-in-Differences Models," Econometrica, Econometric Society, vol. 74(2), pages 431-497, March.
    11. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    12. Xinyu Cao & Susan Handy & Patricia Mokhtarian, 2006. "The Influences of the Built Environment and Residential Self-Selection on Pedestrian Behavior: Evidence from Austin, TX," Transportation, Springer, vol. 33(1), pages 1-20, January.
    13. Xinyu Cao & Patricia Mokhtarian & Susan Handy, 2007. "Do changes in neighborhood characteristics lead to changes in travel behavior? A structural equations modeling approach," Transportation, Springer, vol. 34(5), pages 535-556, September.
    14. Rose, Geoff & Marfurt, Heidi, 2007. "Travel behaviour change impacts of a major ride to work day event," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(4), pages 351-364, May.
    15. Handy, Susan & Cao, Xinyu & Mokhtarian, Patricia L., 2005. "Correlation or causality between the built environment and travel behavior? Evidence from Northern California," University of California Transportation Center, Working Papers qt5b76c5kg, University of California Transportation Center.
    16. Stopher, Peter & Clifford, Eoin & Swann, Natalie & Zhang, Yun, 2009. "Evaluating voluntary travel behaviour change: Suggested guidelines and case studies," Transport Policy, Elsevier, vol. 16(6), pages 315-324, November.
    17. Marianne Bertrand & Esther Duflo & Sendhil Mullainathan, 2004. "How Much Should We Trust Differences-In-Differences Estimates?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 119(1), pages 249-275.
    18. Marlon G. Boarnet & Sharon Sarmiento, 1998. "Can Land-use Policy Really Affect Travel Behaviour? A Study of the Link between Non-work Travel and Land-use Characteristics," Urban Studies, Urban Studies Journal Limited, vol. 35(7), pages 1155-1169, June.
    19. Taylor, Michael A. P. & Ampt, Elizabeth S., 2003. "Travelling smarter down under: policies for voluntary travel behaviour change in Australia," Transport Policy, Elsevier, vol. 10(3), pages 165-177, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aston, Laura & Currie, Graham & Kamruzzaman, Md. & Delbosc, Alexa & Teller, David, 2020. "Study design impacts on built environment and transit use research," Journal of Transport Geography, Elsevier, vol. 82(C).
    2. Handy, Susan L & Volker, Jamey M. B. & Hosseinzade, Reyhane, 2024. "Assessing the Effectiveness of Potential Vehicle-Miles-Traveled (VMT) Mitigation Measures," Institute of Transportation Studies, Working Paper Series qt1pf307sp, Institute of Transportation Studies, UC Davis.
    3. Ana Margarita Larranaga & Julián Arellana & Luis Ignacio Rizzi & Orlando Strambi & Helena Beatriz Bettella Cybis, 2019. "Using best–worst scaling to identify barriers to walkability: a study of Porto Alegre, Brazil," Transportation, Springer, vol. 46(6), pages 2347-2379, December.
    4. Yunan Lin & Hongpeng Fu & Qikang Zhong & Zitu Zuo & Sihong Chen & Ziqiang He & Hao Zhang, 2024. "The Influencing Mechanism of the Communities’ Built Environment on Residents’ Subjective Well-Being: A Case Study of Beijing," Land, MDPI, vol. 13(6), pages 1-21, June.
    5. Piras, Francesco & Sottile, Eleonora & Tuveri, Giovanni & Meloni, Italo, 2022. "Does the joint implementation of hard and soft transportation policies lead to travel behavior change? An experimental analysis," Research in Transportation Economics, Elsevier, vol. 95(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kamruzzaman, Md. & Baker, Douglas & Washington, Simon & Turrell, Gavin, 2013. "Residential dissonance and mode choice," Journal of Transport Geography, Elsevier, vol. 33(C), pages 12-28.
    2. Jonas De Vos & Long Cheng & Frank Witlox, 2021. "Do changes in the residential location lead to changes in travel attitudes? A structural equation modeling approach," Transportation, Springer, vol. 48(4), pages 2011-2034, August.
    3. Md. Kamruzzaman & Simon Washington & Douglas Baker & Wendy Brown & Billie Giles-Corti & Gavin Turrell, 2016. "Built environment impacts on walking for transport in Brisbane, Australia," Transportation, Springer, vol. 43(1), pages 53-77, January.
    4. Xinyu Cao & Patricia L. Mokhtarian, 2012. "The connections among accessibility, self- selection and walking behaviour: a case study of Northern California residents," Chapters, in: Karst T. Geurs & Kevin J. Krizek & Aura Reggiani (ed.), Accessibility Analysis and Transport Planning, chapter 5, pages 73-95, Edward Elgar Publishing.
    5. Van Acker, Veronique & Witlox, Frank, 2010. "Car ownership as a mediating variable in car travel behaviour research using a structural equation modelling approach to identify its dual relationship," Journal of Transport Geography, Elsevier, vol. 18(1), pages 65-74.
    6. Spears, Steven & Houston, Douglas & Boarnet, Marlon G., 2013. "Illuminating the unseen in transit use: A framework for examining the effect of attitudes and perceptions on travel behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 58(C), pages 40-53.
    7. Kamruzzaman, Md. & Shatu, Farjana & Habib, Khandker Nurul, 2020. "Travel behaviour in Brisbane: Trends, saturation, patterns and changes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 140(C), pages 231-250.
    8. De Vos, Jonas, 2018. "Do people travel with their preferred travel mode? Analysing the extent of travel mode dissonance and its effect on travel satisfaction," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 261-274.
    9. Sottile, Eleonora & Giacchetti, Tommaso & Tuveri, Giovanni & Piras, Francesco & Calli, Daniele & Concas, Vittoria & Zamberlan, Leonardo & Meloni, Italo & Carrese, Stefano, 2021. "An innovative GPS smartphone based strategy for university mobility management: A case study at the University of RomaTre, Italy," Research in Transportation Economics, Elsevier, vol. 85(C).
    10. De Vos, Jonas & Witlox, Frank, 2017. "Travel satisfaction revisited. On the pivotal role of travel satisfaction in conceptualising a travel behaviour process," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 364-373.
    11. De Vos, Jonas & Mouratidis, Kostas & Cheng, Long & Kamruzzaman, Md., 2021. "Does a residential relocation enable satisfying travel?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 188-201.
    12. Rahman, Mashrur & Sciara, Gian-Claudia, 2022. "Travel attitudes, the built environment and travel behavior relationships: Causal insights from social psychology theories," Transport Policy, Elsevier, vol. 123(C), pages 44-54.
    13. Corinne Mulley & Liang Ma, 2018. "How the longer term success of a social marketing program is influenced by socio-demographics and the built environment," Transportation, Springer, vol. 45(2), pages 291-309, March.
    14. Etminani-Ghasrodashti, Roya & Ardeshiri, Mahyar, 2015. "Modeling travel behavior by the structural relationships between lifestyle, built environment and non-working trips," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 506-518.
    15. Tae-Hyoung Tommy Gim, 2016. "Testing the Reciprocal Relationship between Attitudes and Land Use in Relation to Trip Frequencies," International Regional Science Review, , vol. 39(2), pages 203-227, April.
    16. Jina Mahmoudi & Lei Zhang, 2020. "Impact of the Built Environment Measured at Multiple Levels on Nonmotorized Travel Behavior: An Ecological Approach to a Florida Case Study," Sustainability, MDPI, vol. 12(21), pages 1-39, October.
    17. De Vos, Jonas & Cheng, Long & Kamruzzaman, Md. & Witlox, Frank, 2021. "The indirect effect of the built environment on travel mode choice: A focus on recent movers," Journal of Transport Geography, Elsevier, vol. 91(C).
    18. Cao, Xinyu (Jason) & Mokhtarian, Patricia L. & Handy, Susan L., 2009. "The relationship between the built environment and nonwork travel: A case study of Northern California," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(5), pages 548-559, June.
    19. Md. Kamruzzaman & Simon Washington & Douglas Baker & Wendy Brown & Billie Giles-Corti & Gavin Turrell, 2016. "Built environment impacts on walking for transport in Brisbane, Australia," Transportation, Springer, vol. 43(1), pages 53-77, January.
    20. Emine Coruh & Faruk Urak & Abdulbaki Bilgic & Steven T. Yen, 2022. "The role of household demographic factors in shaping transportation spending in Turkey," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3485-3517, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:transp:v:44:y:2017:i:5:d:10.1007_s11116-016-9698-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.