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The ratio bias phenomenon: fact or artifact?

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  • Mathieu Lefebvre
  • Ferdinand Vieider
  • Marie Villeval

Abstract

The ratio bias – according to which individuals prefer to bet on probabilities expressed as a ratio of large numbers to normatively equivalent or superior probabilities expressed as a ratio of small numbers – has recently gained momentum, with researchers especially in health economics emphasizing the policy importance of the phenomenon. Although the bias has been replicated several times, some doubts remain about its economic significance. Our two experiments show that the bias disappears once order effects are excluded, and once salient and dominant incentives are provided. This holds true for both choice and valuation tasks. Also, adding context to the decision problem does not change this outcome. No ratio bias could be found in between-subject tests either, which leads us to the conclusion that the policy relevance of the phenomenon is doubtful at best.
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Suggested Citation

  • Mathieu Lefebvre & Ferdinand Vieider & Marie Villeval, 2011. "The ratio bias phenomenon: fact or artifact?," Theory and Decision, Springer, vol. 71(4), pages 615-641, October.
  • Handle: RePEc:kap:theord:v:71:y:2011:i:4:p:615-641
    DOI: 10.1007/s11238-010-9212-9
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    More about this item

    Keywords

    Ratio bias; Financial incentives; Error rates; Experiment; D-03; D-81; I-19;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • I19 - Health, Education, and Welfare - - Health - - - Other

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