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Is maximum daily return a lottery? Evidence from monthly revenue announcements

Author

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  • Zi-Mei Wang

    (Ming Chuan University)

  • Donald Lien

    (University of Texas)

Abstract

Using the modified maximum daily return measure (LHR) defined as the difference between upward limit-hitting rates and downward limit-hitting rates, our paper documents the higher LHR, the lower subsequent returns, i.e., the so-called modified MAX effect, in the Taiwan stock market. Since Taiwan stock market requires listed companies to report their revenues every month, we further investigate how the arrival of revenue news affects these lottery-like stocks. It is found that when the high LHR is associated with positive shocks from the monthly revenue announcement, the stock becomes significantly less appealing to individual investors. As individual investors’ order imbalances drop substantially after the revenue announcement period, the modified MAX effect is diminished. We also find monthly revenues announcements greatly dilute the importance of quarterly earnings announcements and, therefore, play the more important role in determining the modified MAX effect. Overall, our study suggests that more frequent and promptly financial information disclosures, such as monthly revenue reports, are critical to improving market efficiency and reducing behavioral bias.

Suggested Citation

  • Zi-Mei Wang & Donald Lien, 2022. "Is maximum daily return a lottery? Evidence from monthly revenue announcements," Review of Quantitative Finance and Accounting, Springer, vol. 59(2), pages 545-600, August.
  • Handle: RePEc:kap:rqfnac:v:59:y:2022:i:2:d:10.1007_s11156-022-01051-1
    DOI: 10.1007/s11156-022-01051-1
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    More about this item

    Keywords

    Lottery demand; Modified MAX effect; Monthly revenue announcements; Lottery-like stock;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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