The impact of targeting technologies and consumer multi-homing on digital platform competition
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More about this item
Keywords
Two-sided markets; digital platforms; targeted advertising; incremental pricing; consumer multi-homing.;All these keywords.
JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2021-06-21 (Industrial Competition)
- NEP-GTH-2021-06-21 (Game Theory)
- NEP-IND-2021-06-21 (Industrial Organization)
- NEP-MIC-2021-06-21 (Microeconomics)
- NEP-PAY-2021-06-21 (Payment Systems and Financial Technology)
- NEP-REG-2021-06-21 (Regulation)
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