How Success and Uncertainty Compel Interest in Related Goods: Playoff Probability and Out-of-Market Television Viewership in the National Football League
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DOI: 10.1007/s11151-015-9479-7
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- Sung, Hojun & Mills, Brian M. & Tainsky, Scott, 2017.
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- Hojun Sung & Brian M. Mills & Scott Tainsky, 2017. "From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets," Sport Management Review, Taylor & Francis Journals, vol. 20(2), pages 159-169, April.
- Jyh-How Huang & Chung-Yi Lu & Yu-Chia Hsu, 2023. "Potential Baseball Fan Engagement: The Determinants of a New Television Audience in the Chinese Professional Baseball League during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
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- Brian M. Mills & Michael Mondello & Scott Tainsky, 2016. "Competition in shared markets and Major League Baseball broadcast viewership," Applied Economics, Taylor & Francis Journals, vol. 48(32), pages 3020-3032, July.
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Keywords
Demand; National Football League; Postseason uncertainty; Television; Media;All these keywords.
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