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Determinants of Secondary Market Sales Prices for National Football League Personal Seat Licenses and Season Ticket Rights

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  • Steven Salaga
  • Jason A. Winfree

Abstract

A strong secondary market has emerged where National Football League (NFL) personal seat licenses (PSL) and season ticket rights (STR) are sold electronically. These data allow us to estimate determinants of market prices for long-run access to NFL attendance. The analysis finds that high-quality seating locations are a strong determinant of price. Clear differences exist between PSL and STR markets in regard to both general interest in the live NFL product and the effect of team quality on market price. Furthermore, we find that higher face value ticket prices are associated with lower secondary market PSL and STR sales prices.

Suggested Citation

  • Steven Salaga & Jason A. Winfree, 2015. "Determinants of Secondary Market Sales Prices for National Football League Personal Seat Licenses and Season Ticket Rights," Journal of Sports Economics, , vol. 16(3), pages 227-253, April.
    • Handle: RePEc:sae:jospec:v:16:y:2015:i:3:p:227-253
    DOI: 10.1177/1527002513477662
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    References listed on IDEAS

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    1. Joris Drayer & Nathan T. Martin, 2010. "Establishing legitimacy in the secondary ticket market: A case study of an NFL market," Sport Management Review, Taylor & Francis Journals, vol. 13(1), pages 39-49, January.
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    6. Drayer, Joris & Martin, Nathan T., 2010. "Establishing legitimacy in the secondary ticket market: A case study of an NFL market," Sport Management Review, Elsevier, vol. 13(1), pages 39-49, February.
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    Cited by:

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    6. Scott Tainsky & Jie Xu & Brian M. Mills & Steven Salaga, 2016. "How Success and Uncertainty Compel Interest in Related Goods: Playoff Probability and Out-of-Market Television Viewership in the National Football League," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 48(1), pages 29-43, February.

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