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The Influence of Market Structure on Industry Advertising Intensity

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  • Brush, Brian C

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  • Brush, Brian C, 1976. "The Influence of Market Structure on Industry Advertising Intensity," Journal of Industrial Economics, Wiley Blackwell, vol. 25(1), pages 55-67, September.
    • Handle: RePEc:bla:jindec:v:25:y:1976:i:1:p:55-67
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    Cited by:

    1. K. Skylar Powell & Eunah Lim & Hidenori Takahashi, 2023. "Chasing ‘Animal spirits’: business expectations, performance feedback, and advertising intensity in Japanese firms," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 1035-1064, July.
    2. Travis Ng & Tat-Kei Lai, 2023. "Does competition increase advertising?," Post-Print hal-04127958, HAL.
    3. Essling, Christian & Koenen, Johannes & Peukert, Christian, 2017. "Competition for attention in the digital age: The case of single releases in the recorded music industry," Information Economics and Policy, Elsevier, vol. 40(C), pages 26-40.
    4. Chang-Yang Lee, 2002. "Advertising, Its Determinants, and Market Structure," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 21(1), pages 89-101, August.

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