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The effect of valence and ideology in campaign conversion: panel evidence from three Spanish general elections

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  • Enrique García-Viñuela

    (Universidad Complutense de Madrid)

  • Ignacio Jurado

    (University of York)

  • Pedro Riera

    (Universidad Carlos III)

Abstract

This paper studies changes in voting preferences over election campaigns. Building on the literature on spatial models and valence issues, we study whether (1) ideological distance to political parties, (2) assessments of party competence to handle different policy issues, and (3) voter-updated candidate evaluations are factors that explain shifts in voter choices in the weeks preceding the election. To test our hypotheses, we use data from three survey panels conducted for the 2008, 2011 and 2015 Spanish general elections. Our findings show that valence factors are more influential than ideological indifference to account for campaign conversion.

Suggested Citation

  • Enrique García-Viñuela & Ignacio Jurado & Pedro Riera, 2018. "The effect of valence and ideology in campaign conversion: panel evidence from three Spanish general elections," Public Choice, Springer, vol. 175(1), pages 155-179, April.
    • Handle: RePEc:kap:pubcho:v:175:y:2018:i:1:d:10.1007_s11127-018-0522-8
    DOI: 10.1007/s11127-018-0522-8
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    References listed on IDEAS

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    Cited by:

    1. Maite D. Laméris & Richard Jong-A-Pin & Rasmus Wiese, 2018. "An Experimental Test of the Validity of Survey-Measured Political Ideology," CESifo Working Paper Series 7139, CESifo.

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    More about this item

    Keywords

    Valence politics; Spatial models; Election campaigns; Conversion effect; SPAIN; Panel analysis;
    All these keywords.

    JEL classification:

    • D - Microeconomics

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