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How expressing one’s likes and dislikes affects enjoyment: a replication

Author

Listed:
  • Julia Sophia Wittich

    (RWTH Aachen University)

  • Jan R. Landwehr

    (Goethe University Frankfurt)

  • Daniel Wentzel

    (RWTH Aachen University)

Abstract

A recent article by He, Melumad, and Pham (Journal of Consumer Research 46(3):545–563, 2019) showed that consumers experienced greater enjoyment when they were asked to perform an evaluative task relative to a non-evaluative task. In this research, we intend to replicate this finding and to examine to what extent the strength of the effect is contingent on the sample employed. Using a sample from Amazon MTurk, study 1 replicates the indirect effect but not the total experimental effect. Study 2 draws on a sample that is unacquainted with the experimental paradigm and replicates the indirect as well as the total experimental effect. These findings suggest that the sampling population of MTurk may have become desensitized to the basic experimental paradigm.

Suggested Citation

  • Julia Sophia Wittich & Jan R. Landwehr & Daniel Wentzel, 2023. "How expressing one’s likes and dislikes affects enjoyment: a replication," Marketing Letters, Springer, vol. 34(2), pages 343-349, June.
    • Handle: RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-023-09667-6
    DOI: 10.1007/s11002-023-09667-6
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    References listed on IDEAS

    as
    1. Daniel He & Shiri Melumad & Michel Tuan Pham & Vicki G MorwitzEditor & Amna KirmaniEditor & Chris JaniszewskiAssociate Editor, 2019. "The Pleasure of Assessing and Expressing Our Likes and Dislikes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 545-563.
    2. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
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