Robot–Brand Fit The Influence Of Brand Personality On Consumer Reactions To Service Robot Adoption
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DOI: 10.1007/s11002-022-09616-9
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References listed on IDEAS
- Aparna Sundar & Theodore J. Noseworthy, 2016. "Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(1), pages 44-67.
- Seo Young Kim & Bernd H. Schmitt & Nadia M. Thalmann, 2019. "Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking," Marketing Letters, Springer, vol. 30(1), pages 1-12, March.
- Daniele Scarpi, 2021. "A construal-level approach to hedonic and utilitarian shopping orientation," Marketing Letters, Springer, vol. 32(2), pages 261-271, June.
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- Choi, Sungwoo & Wan, Lisa C. & Mattila, Anna S., 2024. "Unintended indulgence in robotic service encounters," Annals of Tourism Research, Elsevier, vol. 106(C).
- Aparna A. Labroo & Natalie Mizik & Russell Winer, 2022. "Sparking conversations: Editors’ Pick with commentaries and thematic article compilations," Marketing Letters, Springer, vol. 33(1), pages 1-4, March.
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Keywords
Service robot; Service technology; Technology adoption; Brand personality; Perceived fit;All these keywords.
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