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Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)

Author

Listed:
  • Ethan Pew

    (Columbia University)

  • César Zamudio

    (Virginia Commonwealth University)

  • Hua (Meg) Meng

    (Longwood University)

Abstract

Galak and Kahn (2021), in their recent contribution on the organizational climate in Marketing academia, highlight important transgressions perceived by women and under-represented minorities. By focusing on gender, this article complements, and supports, the findings of Galak and Kahn (2021). Three analyses examine key points throughout Marketing scholars’ careers including perceptions prior to the job market, objective career outcomes across all scholars, and promotion decisions among quantitative scholars. Our findings suggest that beyond perception, women may experience reduced job mobility (across all sub-areas) and a lower chance to tenure (in the quantitative sub-area) despite having a comparable research record to men. Suggestions to improve organizational climate are discussed.

Suggested Citation

  • Ethan Pew & César Zamudio & Hua (Meg) Meng, 2021. "Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)," Marketing Letters, Springer, vol. 32(3), pages 313-323, September.
    • Handle: RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09585-5
    DOI: 10.1007/s11002-021-09585-5
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    References listed on IDEAS

    as
    1. Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: motivation, results, and recommendations," Marketing Letters, Springer, vol. 32(3), pages 275-297, September.
    2. Heather Sarsons, 2017. "Recognition for Group Work: Gender Differences in Academia," American Economic Review, American Economic Association, vol. 107(5), pages 141-145, May.
    3. César Zamudio & Meg Meng, 2015. "Which Modeling Scholars Get Promoted, and How Fast?," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 91-104, March.
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    Cited by:

    1. Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: response to commentaries," Marketing Letters, Springer, vol. 32(3), pages 349-350, September.
    2. Chiara Corvino & Amalia De Leo & Miriam Parise & Giulia Buscicchio, 2022. "Organizational Well-Being of Italian Doctoral Students: Is Academia Sustainable When It Comes to Gender Equality?," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
    3. Aparna A. Labroo & Natalie Mizik & Russell S. Winer, 2021. "Introduction to special issue on gender and ethnicity in the marketing professoriate," Marketing Letters, Springer, vol. 32(3), pages 273-274, September.

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