Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
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DOI: 10.1287/mksc.2023.1443
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- Ryan Dew & Nicolas Padilla & Anya Shchetkina, 2024. "Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models," Papers 2408.07678, arXiv.org.
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Keywords
customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting;All these keywords.
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