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Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale

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  • Kenneth Manning
  • William Bearden
  • Kelly Tian

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  • Kenneth Manning & William Bearden & Kelly Tian, 2009. "Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale," Marketing Letters, Springer, vol. 20(1), pages 31-44, March.
    • Handle: RePEc:kap:mktlet:v:20:y:2009:i:1:p:31-44
    DOI: 10.1007/s11002-008-9041-6
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    References listed on IDEAS

    as
    1. Mick, David Glen, 1996. "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 106-119, September.
    2. Stanley F. Slater & Eric M. Olson, 2000. "Strategy type and performance: the influence of sales force management," Strategic Management Journal, Wiley Blackwell, vol. 21(8), pages 813-829, August.
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    Cited by:

    1. Yun Hyeok Choi & Jae Kyu Myung & Jong Dae Kim, 2018. "The Effect of Employees’ Perceptions of CSR Activities on Employee Deviance: The Mediating Role of Anomie," Sustainability, MDPI, vol. 10(3), pages 1-20, February.
    2. Gianfranco Walsh & Mario Schaarschmidt & Lefa Teng, 2020. "Cross-cultural Assessment of a Short Scale to Measure Employees’ Company Reputation-Related Social Media Competence," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 78-91, May.
    3. Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M., 2014. "Replicating, validating, and reducing the length of the consumer perceived value scale," Journal of Business Research, Elsevier, vol. 67(3), pages 260-267.

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