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Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application

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  • Leonard Paas
  • Klaas Sijtsma

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  • Leonard Paas & Klaas Sijtsma, 2008. "Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application," Marketing Letters, Springer, vol. 19(2), pages 157-170, June.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:157-170
    DOI: 10.1007/s11002-007-9031-0
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    References listed on IDEAS

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    1. Brady, Michael K. & Cronin, J. Jr. & Brand, Richard R., 2002. "Performance-only measurement of service quality: a replication and extension," Journal of Business Research, Elsevier, vol. 55(1), pages 17-31, January.
    2. Singh, Jagdip, 2004. "Tackling measurement problems with Item Response Theory: Principles, characteristics, and assessment, with an illustrative example," Journal of Business Research, Elsevier, vol. 57(2), pages 184-208, February.
    3. D. Grayson, 1988. "Two-group classification in latent trait theory: Scores with monotone likelihood ratio," Psychometrika, Springer;The Psychometric Society, vol. 53(3), pages 383-392, September.
    4. L. Ark, 2005. "Stochastic Ordering Of the Latent Trait by the Sum Score Under Various Polytomous IRT Models," Psychometrika, Springer;The Psychometric Society, vol. 70(2), pages 283-304, June.
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    Cited by:

    1. Maud Dampérat & Ping Lei & Florence Jeannot, 2019. "IRT Approach for rating scales: applications for normal and non-normal distributions," Post-Print hal-04325043, HAL.
    2. Ling Peng & Geng Cui & Yuho Chung & Chunyu Li, 2019. "A multi-facet item response theory approach to improve customer satisfaction using online product ratings," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 960-976, September.
    3. Salim Moussa, 2016. "A two-step item response theory procedure for a better measurement of marketing constructs," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 28-50, March.
    4. Bruneau, Virginie & Swaen, Valérie & Zidda, Pietro, 2018. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs," Journal of Business Research, Elsevier, vol. 91(C), pages 144-158.
    5. Maarten Terpstra & Ton Kuijlen & Klaas Sijtsma, 2014. "How to develop a customer satisfaction scale with optimal construct validity," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2719-2737, September.
    6. Oppewal, Harmen & Paas, Leonard J. & Crouch, Geoffrey I. & Huybers, Twan, 2010. "Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 510-519, August.
    7. Salim Moussa, 2021. "Measuring brand personality using emoji: findings from Mokken scaling," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 116-132, March.
    8. Widaryanti Widaryanti & Arief Daryanto & Anas Miftah Fauzi, 2016. "The Students Satisfaction Oriented: Academic Service Improvement Strategy, Department of Aquatic Resources Management, Bogor Agricultural University, Indonesia," Journal of Education and e-Learning Research, Asian Online Journal Publishing Group, vol. 3(3), pages 98-105.

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