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Category management, product assortment, and consumer welfare

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  • Shailendra Gajanan
  • Suman Basuroy
  • Srinath Beldona

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  • Shailendra Gajanan & Suman Basuroy & Srinath Beldona, 2007. "Category management, product assortment, and consumer welfare," Marketing Letters, Springer, vol. 18(3), pages 135-148, September.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:135-148
    DOI: 10.1007/s11002-007-9011-4
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    References listed on IDEAS

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    1. Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-131, June.
    2. Slade, Margaret E, 1995. "Product Rivalry with Multiple Strategic Weapons: An Analysis of Price and Advertising Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(3), pages 445-476, Fall.
    3. S. Chan Choi, 1991. "Price Competition in a Channel Structure with a Common Retailer," Marketing Science, INFORMS, vol. 10(4), pages 271-296.
    4. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, April.
    5. K. Sridhar Moorthy, 1988. "Product and Price Competition in a Duopoly," Marketing Science, INFORMS, vol. 7(2), pages 141-168.
    6. K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Yale School of Management Working Papers ysm229, Yale School of Management.
    7. Gal-Or, Esther, 1985. "Differentiated industries without entry barriers," Journal of Economic Theory, Elsevier, vol. 37(2), pages 310-339, December.
    8. K. Sudhir, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Marketing Science, INFORMS, vol. 20(3), pages 244-264, October.
    9. Frascatore Mark R., 2002. "On Vertical Differentiation Under Bertrand and Cournot: When Input Quality has Upward Sloping Supply," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 2(1), pages 1-15, May.
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    Citations

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    Cited by:

    1. Karolina M. Ilyenkova, 2022. "Category Management or Category Captainship in the Consumer Value Chain?," Economics of Contemporary Russia, Regional Public Organization for Assistance to the Development of Institutions of the Department of Economics of the Russian Academy of Sciences, issue 2.
    2. Ranga Chimhundu, 2016. "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 24-40, September.
    3. Upender Subramanian & Jagmohan S. Raju & Sanjay K. Dhar & Yusong Wang, 2010. "Competitive Consequences of Using a Category Captain," Management Science, INFORMS, vol. 56(10), pages 1739-1765, October.
    4. Madhu Viswanathan & Om Narasimhan & George John, 2021. "Economic Impact of Category Captaincy: An Examination of Assortments and Prices," Marketing Science, INFORMS, vol. 40(2), pages 261-282, March.
    5. Rucheva, A., 2015. "Determinants of joint supplier-retailer project performance in category management field," Working Papers 6423, Graduate School of Management, St. Petersburg State University.
    6. Rajagopalan, S. & Xia, Nan, 2012. "Product variety, pricing and differentiation in a supply chain," European Journal of Operational Research, Elsevier, vol. 217(1), pages 84-93.
    7. Viswanathan, Madhu & Narasimhan, Om & John, George, 2020. "Economic impact of category captaincy: an examination of assortments and prices," LSE Research Online Documents on Economics 107034, London School of Economics and Political Science, LSE Library.

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