Analysing the factors that influence social media adoption among SMEs in developing countries
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DOI: 10.1007/s10843-023-00330-9
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More about this item
Keywords
Social media adoption; SMEs; Africa;All these keywords.
JEL classification:
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
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