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Consumption Patterns of Chinese Elders: Evidence from A Survey in Wuhan, China

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  • Bin Ying
  • Rui Yao

Abstract

The elderly population in China has grown since 1999. Many Chinese businesses have noticed this trend and began to focus on the Gray Market. The behavior of older Chinese consumers has significantly changed. Descriptions of their behavior in previous research need to be updated. This paper uses data from a survey conducted by the authors in China to investigate the current behavior of older consumers. Results show that older Chinese consumers (1) have similar consumption needs as younger adults; (2) display more mature consumption attitudes; (3) play a less important role in the family; and (4) have strong desire for compensatory consumption. These findings call for further research into the behavior of older Chinese consumers as a major marketing focus. Copyright Springer Science+Business Media, Inc. 2006

Suggested Citation

  • Bin Ying & Rui Yao, 2006. "Consumption Patterns of Chinese Elders: Evidence from A Survey in Wuhan, China," Journal of Family and Economic Issues, Springer, vol. 27(4), pages 702-714, December.
    • Handle: RePEc:kap:jfamec:v:27:y:2006:i:4:p:702-714
    DOI: 10.1007/s10834-006-9032-9
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    References listed on IDEAS

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    1. Yin, Xingmin, 2005. "China," Documentos de Proyectos 4274, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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    Cited by:

    1. Li Liao & Nuonan Huang & Rui Yao, 2010. "Family Finances in Urban China: Evidence from a National Survey," Journal of Family and Economic Issues, Springer, vol. 31(3), pages 259-279, September.
    2. Suwen Pan & Cheng Fang & Roderick Rejesus, 2009. "Food Calorie Intake under Grain Price Uncertainty in Rural Nepal," Journal of Family and Economic Issues, Springer, vol. 30(2), pages 137-148, June.
    3. Bin Ying & Rui Yao, 2010. "Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China," Journal of Family and Economic Issues, Springer, vol. 31(3), pages 318-327, September.
    4. Hung-Hao Chang & Rodolfo Nayga & Kung-Chi Chan, 2011. "Gendered Analyses of Nutrient Deficiencies Among the Elderly," Journal of Family and Economic Issues, Springer, vol. 32(2), pages 268-279, June.

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