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The Impact of American Media Exposure and Self-Esteem on Chinese Urban Adolescent Purchasing Involvement

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  • Qingwen Dong
  • Xiaobing Cao

Abstract

This study based on a sample of 429 Beijing high school students shows that Chinese urban adolescents’ purchasing involvement can be predicted by the adolescents’ self-esteem. Individuals’ self-evaluation motivates them to get involved in family purchasing activities. This study suggests that Chinese consumer involvement is potentially shaped by both cognitive factors (e.g., self-esteem) and social factors (e.g., media use). However, the study indicates that exposure to American mass media does not have significant impact on adolescents’ family purchasing involvement. This finding raises possibilities for further investigation in the area. Limitations and suggestions for future studies are provided. Copyright Springer Science+Business Media, Inc. 2006

Suggested Citation

  • Qingwen Dong & Xiaobing Cao, 2006. "The Impact of American Media Exposure and Self-Esteem on Chinese Urban Adolescent Purchasing Involvement," Journal of Family and Economic Issues, Springer, vol. 27(4), pages 664-674, December.
    • Handle: RePEc:kap:jfamec:v:27:y:2006:i:4:p:664-674
    DOI: 10.1007/s10834-006-9038-3
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    References listed on IDEAS

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    1. Shujie Yao, 1999. "Economic growth, income inequality and poverty in china under economic reforms," Journal of Development Studies, Taylor & Francis Journals, vol. 35(6), pages 104-130.
    2. Yin, Xingmin, 2005. "China," Documentos de Proyectos 4274, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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    Cited by:

    1. Vytautas Dikčius & Indrė Pikturnienė & Vilmantė Pakalniškienė & James Reardon & Eleonora Šeimienė, 2018. "Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(1), pages 23-39.
    2. Clinton Gudmunson & Ivan Beutler, 2012. "Relation of Parental Caring to Conspicuous Consumption Attitudes in Adolescents," Journal of Family and Economic Issues, Springer, vol. 33(4), pages 389-399, December.

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