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Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences

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  • Kurt Matzler
  • Daniel Stieger
  • Johann Füller

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  • Kurt Matzler & Daniel Stieger & Johann Füller, 2011. "Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences," Journal of Consumer Policy, Springer, vol. 34(2), pages 231-247, June.
    • Handle: RePEc:kap:jcopol:v:34:y:2011:i:2:p:231-247
    DOI: 10.1007/s10603-011-9157-6
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    2. Salvador, F. & Forza, C., 2004. "Configuring products to address the customization-responsiveness squeeze: A survey of management issues and opportunities," International Journal of Production Economics, Elsevier, vol. 91(3), pages 273-291, October.
    3. Thomas P. Novak & Donna L. Hoffman & Yiu-Fai Yung, 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, INFORMS, vol. 19(1), pages 22-42, May.
    4. Bharadwaj, Neeraj & Naylor, Rebecca Walker & ter Hofstede, Frenkel, 2009. "Consumer response to and choice of customized versus standardized systems," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 216-227.
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    6. C.-H. Sophie Lee & Anttesh Barua & Andrew Whinston, 2000. "The Complementarity Of Mass Customization And Electronic Commerce," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 9(2), pages 81-110.
    7. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    8. Johnson, Eric J & Russo, J Edward, 1984. "Product Familiarity and Learning New Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 542-550, June.
    9. Ellen, Pam Scholder, 1994. "Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors," Journal of Business Research, Elsevier, vol. 30(1), pages 43-52, May.
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    Cited by:

    1. Shao-Ping Yang & Shu-Chun Chang & Ta-Ching Liang & Rospita Odorlina P. Situmorang & Minhas Hussain, 2021. "Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    2. Lu, Allan Cheng Chieh & Gursoy, Dogan & Lu, Carol Yi Rong, 2016. "Antecedents and outcomes of consumers’ confusion in the online tourism domain," Annals of Tourism Research, Elsevier, vol. 57(C), pages 76-93.
    3. Florian Hawlitschek & Nicole Stofberg & Timm Teubner & Patrick Tu & Christof Weinhardt, 2018. "How Corporate Sharewashing Practices Undermine Consumer Trust," Sustainability, MDPI, vol. 10(8), pages 1-18, July.
    4. Syam, Siddhartha S. & Bhatnagar, Amit, 2015. "A decision support model for determining the level of product variety with marketing and supply chain considerations," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 12-21.
    5. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    6. Minzhe Yi & Zihao Huang & Yuxiang Yu, 2022. "Creating a Sustainable E-Commerce Environment: The Impact of Product Configurator Interaction Design on Consumer Personalized Customization Experience," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
    7. Patrizia de Luca & Gabriella Schoier & Alice Vessio, 2017. "Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 51-73.

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