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The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis

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  • John Gaski

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  • John Gaski, 2008. "The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis," Journal of Consumer Policy, Springer, vol. 31(2), pages 195-216, June.
    • Handle: RePEc:kap:jcopol:v:31:y:2008:i:2:p:195-216
    DOI: 10.1007/s10603-008-9066-5
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    References listed on IDEAS

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    1. John F. Gaski & Michael J. Etzel, 2005. "National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 859-867, March.
    2. Davis, Harry L & Rigaux, Benny P, 1974. "Perception of Marital Roles in Decision Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 51-62, June.
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    Cited by:

    1. Busnaina, Izzudin & Woodall, Tony, 2015. "Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy," International Business Review, Elsevier, vol. 24(5), pages 781-797.
    2. Ronald J. Balvers & John F. Gaski & Bill McDonald, 2016. "Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?," Journal of Business Ethics, Springer, vol. 139(1), pages 29-45, November.
    3. Sanjay K. Jain & Parul Goel & Sonali Jain, 2024. "Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context," Vision, , vol. 28(2), pages 210-224, April.

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